Found this interesting book on the net. I will order it as it looks very interesting. Here is the books description on Oreilly “The mounting onslaught of email pitches for porn, pills, and penis enlargement has some techno-pundits declaring that spam is on the verge of destroying the Internet. In Spam Kings, author and veteran…

It seems that ISP’s in the continuing war against SPAM are now using excessive bounce rates to identify spammers which has a negative impact on ethical email marketers. Excessive bounce rates are normally a sign of spammers with their unlimited capacity to generate email addresses which most are invalid thus generating large bounce rates. Because…

Well well. many times we at Mobilize Mail have yelled at the top of our voices that the KISS principle should be applied to email templates. How many times do we need to say “Inline CSS and tables” is what provides the most consistency for email templates. Here is a link to an article on…

If you have more than one subscription form on your website you can track which form was used and by whom with a simple addition to your subscription form. Follow the steps below: 1) Create a new field in the attributes section of your account and name it something like “source” or whatever is meaningful…

Mobilize Mail supports two types of subscription forms: 1) Internal, the subscription form is housed on Mobilize Mail and is a great idea for customers who do not have their own website but want a subscription form to send people to. 2) External, the subscription form can be housed on any website. External styles are…

Yesh! Another news item on the increasing influx of spam in mail boxes. This is of course a huge concern to email marketers trying to do good by following every email standard and protocol on the planet. The cost of safelist accreditation services and other third party reputation services for email marketers is massive to…

Gmail empowers its users to download email from other accounts into their gmail account which means more and more emails are ending up viewed in gmail. Which means you need to give more attention to Gmail’s display eccentricities when it comes to email. More information on these developments here.

At this time of year a lot of businesses send eCards (email versions of Christmas cards) to their clients and prospects. eCards sometimes have the Christmas wishes accompanied with an image of Christmas usually embedded within the email for maximum effect. One of the reasons businesses use email service providers such as Mobilize Mail is…

Have you noticed an increase in the amount of image based spam you receiving? I bet you have run up your ISP and demanded that they fix the problem pronto. Well it really is not that simple anymore. You see spammers are getting real smart these days and buying very advanced software from underground software…

Fighting email spam is a continuous war and New Zealand Internet Service Providers (ISP’s) are stepping up the fight with new spam-fighting systems. TelstraClear recently announced it had spent $3.5 million on spam filtering technology. Earlier in the month (November) ihug customers were demanding to know why they were having problems with their email service….