Inboxes groan under weight of billions of bogus e-mails
Yesh! Another news item on the increasing influx of spam in mail boxes.
This is of course a huge concern to email marketers trying to do good by following every email standard and protocol on the planet. The cost of safelist accreditation services and other third party reputation services for email marketers is massive to say the least. I personally believe the only ones making any real money are the companies who charge outrageous sums of money to vouch for your credibility as an email marketer.
EVERY day, 1.5 million e-mails are sent to staff and students at Edinburgh University from the outside world – but only 125,000 of those prove to be genuine.