Social media can extend the reach and participation of events and can create a far bigger impact and awareness than otherwise. Social media provides the interactive platform for people to voice their opinions before and after the event takes place. Those attending may be followed by the networks and groups that they are part of, and if all the participants are included, this could multiply into thousands.
The cost of customer acquisition is high when you use traditional marketing channels. For every ten prospects you may turn one into a customer. Using social networks the ratio is a lot higher and maybe as high as one in fifty e.g. for every 50 prospects you may convert one into a customer. The good news is you can use systems to reduce the actual marketing cost when using social networks to market your business and get return on your investment.
Upselling is a sales term that means to induce the client to purchase more items or spend more money by adding on to their purchase, with the benefit to you of more profit. To upsell products and services usually means your business would use a marketing strategy and it is an area of sales that can be very lucrative for your business.
The ‘daily deal’ email is now a firm fixture in our Inbox and this activity has changed the way consumers shop, drink and eat out.
Online give away prize draws are also in high demand with lots of entrants signing up to win all sorts of prizes. Times are definitely tougher in 2011 and consumers are therefore motivated to enter prize draws for the chance to get a decent product or service for free.
However what does the campaign owner (i.e. the Business) get from giving stuff away?
This is probably not really news to most of us who are of the belief that women talk more than men – however it is confirmed in a article on www.adotas.com that women use twitter to send ‘tweets’ 40 percent more often than men do. This revelation was identified on the new Twitter Follower dashboard.
Rodney Wayne – Franchisee Swan Management ran a 2 week social media Prize Draw campaign with an objective to secure repeat business from clients and non-clients alike.
Right now most businesses are fully aware that we are still deep in a recession that shows no sign of abating anytime soon. In order to survive businesses must reduce costs and partner with professionals that can provide smart and innovative solutions to help with the pipeline.
Rodney Wayne Franchisee – Swan Management Limited (Rodney Wayne) engaged CampaignHub’s* social media marketing solution to build up their email database quickly and ethically. CampaignHub’s Event Campaign solution for Rodney Wayne ran for just two-weeks and the results exceeded expectations.
There’s a lot of talk about using online social media platforms to grow your business by connecting directly with consumers. But should we be using these tools for B2B (Business to Business) marketing? Recent statistics out of the USA show that the annual spend on B2B social media marketing is expected to increase from $11…
The words “drive them to your website” may soon become obsolete as social media online marketing platforms and interactive websites continue to increase in popularity. Remember when having your own URL was the key focus of your marketing plan? And building a huge website with all the bells and whistles was how you communicated with…