If you are small business or operate with a small team then you probably do not have a lot of time for social media and trying to staying on top of the constant changes that the likes of Facebook undergo can seem daunting.
It is not enough to just be on “Facebook” and other social media sites and even if you feel you have a connection with people on these sites you and your business can do more. You can take the social media marketing NZ relationship to another level by responding to them personally. Whenever possible address your fans by their name and respond to their comments individually.
There are many paid strategies for bringing visitors to your website including online adverts. But what about free online marketing strategies and do they work? We have two free strategies that definitely work and while many are actively involved and using these strategies we are amazed there are not more businesses involved. My favourite saying…
With your Facebook fan page there are so many choices to make – there is such a wide choice of set up options, including live chat options, photos, updates, video, and links. Having a Facebook plan should be top most in your businesses Social Media Marketing NZ strategy.
There is a real buzz around about Pinterest and it is no surprise that it is the fastest growing social media site, but Pinterest is not for everyone. The percentage of Pinterest visitors who click on links that go to other sites, is higher on Pinterest than it is on other social media sites, The largest independent news source dedicated to covering digital culture, social media and technology – Mashable.com reports Pinterest is ranked the number 3 social media site.
healthy Fanbase on your Facebook Page will give your business many opportunities for customer engagement and promotion and ensure your brand is out there and known. Building a Fanbase takes time and is not just about getting people to click the “Like” button. According to some research – over 50% of fans say they never or seldom visit a business page after “liking” them.
Once you have come to grips with the basics of the new Facebook Pages there are some other features available in the new page design that you should learn about and these additional features are really worth a look at as they will add to the usefulness of your Facebook Page.
There have been many changes recently to Facebook Pages, so if you have a Business Facebook Page, as at the 31st of March 2012 you will now see the new Timeline set up for your page and you will need to update some of your content on your Facebook Page in order to keep the Page looking sharp and professional.
To maximize Facebook as your primary Social Media Marketing NZ tool you need to make sure your Facebook Page looks current and professional. Over the coming weeks we will put up articles to help you understand the changes and maximize the effectiveness of the new design for your business. Many of the changes you need to make will be prompted next time you (as an Administrator of your Facebook Page) enter Facebook.
Social media can extend the reach and participation of events and can create a far bigger impact and awareness than otherwise. Social media provides the interactive platform for people to voice their opinions before and after the event takes place. Those attending may be followed by the networks and groups that they are part of, and if all the participants are included, this could multiply into thousands.