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Mastering Customer Engagement via Social Media

Retaining customers, building customer loyalty and keeping them satisfied are some of the biggest challenges for businesses today.

Social Media can help manage these challenges.

Businesses can put systems in place to gauge their customers’ level of engagement on social media and thus understand their behavior and analyze how to involve them further.

The Future of Advertising Is Entertainment

What is the future of Advertising? The use of smartphones, Ad blockers and social media is threatening mainstream websites dependent on ad revenue.

Most visitors also feel indignant when Ads just pop up without encouragement and eventually elect to frequent websites that offer less intrusion.

WhatsApp Bucking The Trend

WhatsApp’s Birthday is 5 years old this month. Why is it so popular and successful? Is it due to it’s no Adverts, no games, no gimmicks focus?

“Did You Know” Mobile Market Statistics

Check out these amazing “did you know’s…” statistics on the size of the burgeoning global mobile market. An Infographic was kindly shared with us and it provides a fun and factual account of how mobiles are ‘taking over the world’. Did you know users used their mobiles to….

Twitter outperforms IPO expectations

It’s official Twitter finished it’s first day of trading at USD$44.90 per share. The first trade came in at $45.10 and reached USD$50.09 during the day closing at $44.90.  It was a mighty day for the owners who raised $1.8 Billion via the sale of 70 million shares and then saw the shares soar through…

Facebook Tips – Advanced

This is part three in Mobilize Mails series on Facebook Tips and in this installment we will cover some more advanced Facebook management features, like knowing when to post, pinning photos and how to optimize your page for SEO – all key ingredients for your Social Media Marketing success.

Facebook Tips – Managing your Page

In part two of our look at Facebook’s key areas we are focusing on managing your page. There are many different options available when setting up your business on Facebook, the following are a few key ways to manage this.

Mobilize Mail – Offline Client Winning Online

Tough trading conditions requires traditional businesses to break the rules and take all of it or some of it online. Bringing your business online is fraught with challenges – from how to operate your business to how to market it.

Businesses Beware – Social Media Advertising can Backfire

Businesses are responsible not only for their own social media marketing nz content, but anything that users have added or uploaded. A business could be censured for offensive or misleading content posted by a third-party on its Google Plus or Facebook page.

Facebook tips – Competitions

If you are small business or operate with a small team then you probably do not have a lot of time for social media and trying to staying on top of the constant changes that the likes of Facebook undergo can seem daunting.