Giapo, in support of World Malaria Day decided to donate all revenue earned between 3pm and 4pm on the 25th of April 2010 to UNICEF NZ.

Rodney Wayne’s Downstage Promotion was part of an ongoing promotional program in conjunction with Downstage Theatre. The March 2010 promotion offered a give-away of a complimentary cut and blow-wave at Rodney Wayne Cuba Mall, two tickets to the opening night of Biography of my Skin starring Miranda Harcourt and a voucher for food and beverages to the value of $200 at the Hippopotamus restaurant at The Museum Hotel.

Deals rate highly with social media users but it’s not the only reason they follow New Zealand businesses on sites like Facebook and Twitter. A recent survey by MarketingSherpa gave ‘Specials and Deals ‘top billing as the most desired reason for following a brand online. However learning about a brand’s service, new products and features…

The success of social media marketing campaigns is often unpredictable, and that’s all down to human behaviour. Humans usually have a balanced approach to their daily lives but now and then we make decisions that don’t quite make sense. So, it can be difficult to know whether your campaign is going to be successful. However,…

The ‘commercialisation of social networking’ is the next wave and while many brands and businesses are dedicating time and resource to Business profiles on Facebook, Twitter etc; there is a lack of activity and personality to a huge number of profiles.

Alan Rusbridger of the Sunday Star Times reported yesterday the top 10 communications milestones for the decade. The list is extraordinary – and we now can not live without these technologies here are a few of them… In the No.1 position is: GOOGLE – “In 2002 Google did not have a business plan….four years later…

Last week the NZ Herald published a very interesting article on our online social networking habits. We are said to be “obsessed” with online social networking sites and we are becoming more trusting of what we read online. “A Research International-TNS poll of local internet users found nine out of 10 participate in social networks…

I have exciting news – we have added a Social Media Tag Library in your Mobilize Mail Account. You can now reap the rewards by gaining more visibility for your business through email marketing. Each time you mail out to your database (mailing lists) you can gain more views of your email content with the…

Adding a signup form to your web site is an easy task which can be done in a few steps: 1) Copy the HTML signup code from your Mobilize Mail account and 2) Add the HTML code to the web pages you want the form to appear in. Done! Now you can add a signup…

Online News Websites and Blogs reported chaos on the Internet in the first few hours following the death of Michael Jackson. Twitter co-founder Biz Stone said: ‘We saw an instant doubling of tweets per second the moment the story broke” where 5000 tweats per minute were Michael Jackson related. The number of Facebook posts tripled…