SEO or Search Engine Optimization basically refers to the process of increasing the visibility of a website in search results engine – like Google or Yahoo.
You can certainly pay for the privilege of ranking high on the search results and many SEO professionals will tell you that the only way to get good ranking is to pay for it. But can you do it yourself?
You might be surprised at the title of this blog and may not be aware of the dangers to your Online Reputation that your employees can pose, even without meaning to. Many businesses using Social Media Marketing NZ and connecting with many people are gaining the benefits that mass marketing offers, but there are some dangers to be on the look out for.
It is hard not to feel a little bit paranoid when you read about Astroturfing and corporate trolls! But it is real and it is a tactic of some PR businesses and some of your competitors may be using these tactics to undermine your brand for their own gain. To turn a blind eye or…
Having your Emails marked as Spam or having recipients blocking or reporting them is bad for your Online Reputation and bad for your business in general. Avoiding this is crucial and knowing what makes an email get marked as Spam is a good place to start – so you can avoid doing this yourself. Even…
Online Reputation begins with where you rank on the various search engines available on the internet. The search engine that has the greatest market share is Google and so really it is important for your business to rank on the Google search results. And the results that are returned need to be positive. At Value…
There is a misconception that SEO (search engine optimisation) is a one-off task. That is once a website has been optimised the SEO has been done and the website will rank highly in search results forever.
Managing your Business’s online reputation requires a well thought out strategic plan and time to execute. Check out this scene called Crisis Management – with Actors Gregory Peck and Dean Jagger.
We accept not all news is good news yet when it comes to comments about our business we do expect all of them to be positive. Negative sentiment is hard to deal with. It’s not always easy to be diplomatic in our response to criticism especially if the critic is someone we know. Our business…
GAP was keen on a new logo – however there was a public outcry on social media and they made the decision to revert back to the old logo. Listening and reacting in favour of consumer feedback is fundamental to business brand success.
A good reputation is one of the most valuable assets a business can own, and it can be the deciding factor that either makes or breaks a company in the marketplace. The trouble with a reputation however is it’s extremely difficult to build a good one, but surprisingly quick and easy to get a bad…