How Does Astroturfing Effect Your Brand
It is hard not to feel a little bit paranoid when you read about Astroturfing and corporate trolls! But it is real and it is a tactic of some PR businesses and some of your competitors may be using these tactics to undermine your brand for their own gain. To turn a blind eye or not believe that it can happen to you will not protect your brand. You need to put in place strategies to fight these tactics.
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