It is hard not to feel a little bit paranoid when you read about Astroturfing and corporate trolls! But it is real and it is a tactic of some PR businesses and some of your competitors may be using these tactics to undermine your brand for their own gain. To turn a blind eye or not believe that it can happen to you will not protect your brand. You need to put in place strategies to fight these tactics.
Read the full article here: How Does Astroturfing Effect Your Brand