Email marketing deserves more of your marketing budget. It should no longer be treated as an afterthought to all other marketing strategies. Email marketing will remain undercooked as a sales channel for your business if it is not given the attention it deserves. The businesses actively managing their email database and mailing to it regularly…
Mobilize Mail has active social profiles (facebook.com/BusinessTalk, twitter.com/businesstalk and LinkedIn groups) and we actively participate. However we have known for some time that email marketing is more successful for businesses than social media and it is reassuring that others believe it too. So why is email marketing more powerful than social media for business? Rich Brooks has…
Mobilize Mail occasionally hears the horror stories of websites being hacked and remaining offline for days, weeks and often longer. Marc our IT chap in the know has written an eBook with the small business website owner in mind. Kiwis we are a trusting lot and this trait was evident in abundance during the GFC…
Content Marketing is alive and well and its ultimate goal should be to generate sales for your business! While there are other goals too e.g. brand awareness, increase website traffic; your blog writers need to understand the overriding purpose of the blog and how it can drive more business into your company. The advancement in…
We have all heard of the saying “D.I.Y. – it’s in our DNA” – umm maybe in earlier generations of Kiwis. I did some home DIY a few years ago and it ended up costing me twice as much i.e. what I paid initially for materials plus what I had to pay to the job…
New Zealand businesses have adopted inbound marketing but how do they know if it is really working for them? What can they do to get better results? If we target the three inbound marketing types simultaneously – optimum results are mostly likely the outcome. Inbound Marketing Types Explained – Paid, Owned and Earned Paid =…
Reputation management and building relationships with customers is foremost in minds of most New Zealand businesses. The recent Fonterra scare lets us all know we need to keep on top of our game at all times. Our customers need to be involved with our business – transparency is king in this age of online social networking….
Do you need to know if your recipients are using their mobile devices (phones, tablets) to view your business eDM emails? The short answer is ‘Yes’. In New Zealand most of us are still using the computer (desktop, laptop) to view emails, however mobile device use is on the increase. The broadband cost will eventually…
A client asked me recently… – “which statistic do I need to review every time I send an email marketing message?” While I wanted to say to my client – just review this one statistic I could not. There are a few statistics you need to review often and a couple to review every email…
Is your business guilty of saying something like this? “We don’t have a business blog because we’re not writers”. There is a fear out there when it comes to business blogging so it is often overlooked as a marketing channel for New Zealand businesses. So why is a Business Blog so scary? The writing style…