Do you have a ‘Welcome’ email set up? If not your business is missing out on creating a good first impression. In our earlier blog article – eDM Personalisation Tips – setting up a series of welcoming emails for new subscribers was a core topic.
In this blog article we focus on why you need to set up at least one well thought out ‘Hello From Us’ eDM that will be received by anyone joining your email marketing list.
Personalising your eDMs improves open and click statistics according to studies done by leading marketing companies.
MarketingSerpa is one business that works tirelessly at mining data to assist marketers. It justifiably presents itself as a ‘research institute’ so what has it found out on the use of personalisation in eDMs (email marketing messages) campaigns?
Conversion Rate Optimisation (CRO) is the method of using analytics and feedback to measure and improve the conversion rate from your website or landing pages. It’s focus is to reduce the bounce rate – that is visitors leaving your website without first taking action on it.
Conversion Rate Optimisation (CRO) is first in mind nowadays to increase the website conversation rate. It’s focus is to reduce the bounce rate off websites and landing pages.
The challenge remains – how to keep your email marketing subscribers. Will the next email message result in a large amount of unsubscribes? This is a real fear for marketers. There are steps your business can implement right now to slow the unsubscribe rate down.
Google+ has just had it’s 3rd birthday. Do you have a Google+ account yet? Google+ was launched in 2011 and now has 359 Million active users – still a long way behind Facebook’s 1.28 Billion users. More females use Google+ and the average age is 28 – versus the average age of Facebook users being 38 years. Facebook also has a near even spilt of male and female users.
It’s time to get your valued unsubscribed email recipients back on your business email marketing list – and we know how you can do it. Our system also secures new subscribers and helps you re-engage with inactive email recipients.
There was a time your business was handsomely rewarded for just delivering a regular e-newsletter – design didn’t feature highly on the radar. As long as the e-newsletter had good content and a couple of links back to the business website it’s email recipients were happy to take action.
Growing a business in New Zealand requires both Sales and Marketing. Ignoring either and your business will experience a drop in future sales, and a drop in clients as the rate of attrition surpasses new client acquisition.
Mobile devices (smart phones and tablets) edged out TV for the first time in 2013. The channels eMarketer targeted for comparison were: TV, Radio, Print (magazines, newspapers), and Digital (includes non voice mobile, online and other digital activity e.g. streaming videos, music etc). We’ve known for some time that Print has had it’s day…