Email is getting more popular and it’s on target to reach 246 Billion per day by 2019. That’s a lot of email.
Email is loved for its management and archiving capabilities. There is no replacement for it – yet. Instant messaging in mobile apps and social media has taken some of the load off email however that’s just been filled by all the communication once delivered by snail mail.
Does it take three or more touches to get a sale? For some sales it’s just one touch and this is called an impulsive sale and we all want a lot more of these sales.
However to achieve the impulsive sale a lot of work has already been done by your business, building it’s reputation and thus earning the trust of impulsive buyers.
Email’s ROI is still ahead of most offline and online channels according to Direct Marketing Assoc. Email’s ROI is twice as good as Social, Mobile, and Direct Mail and a third better than Search. However it’s a channel that needs nurturing. Your email list subscribers need regular communication from your business and on this blog and in our revised 2016 ebook we have tips on how to improve your communication. Plus here are more helpful tips to improve your rate of email conversion (opens and clicks).
Business email marketing in 2016 is alive and well and it remains the preferred communication channel for businesses worldwide. Use of email is actually growing in popularity contrary to what some would have you believe.
Email applications were quite basic not that long ago but that’s in the past. The growth in email use has seen tech firms invest more in their email applications adding more user friendly features.
JJust this week we were reminded of how useful set and forget auto responder campaigns are for securing new business.
Auto Responder (AR) emails are not just the plain text email that is sent to a recipient straight after they’ve completed an action online, like a purchase, download or registration. Auto Responder campaigns can be your regular eDM – in full HTML with colour and images.
What is the future of email? Will it exist and if so what will it look like and how will we use it?
“Email is more likely to be around in 10 years than Facebook, cable TV, Twitter, and other channels, according to consumers.”
Litmus
When was the last time you looked at your email list? How active are your subscribers? We predict twenty percent of your email list subscribers are responsible for eighty percent of the opens and clicks in your email marketing campaigns.
Now is the time to formulate a plan to engage with more of subscribers on your business email list.
Writing articles for 3rd party publisher sites and your blog can be a daunting process if you don’t know what you’re doing. The purpose of blogging and article submission to publisher sites has evolved quickly over time and it is now it is considered a fundamental part of marketing. The copy must be relevant and succinct and most of all “interesting”.
In the coming weeks take time to reflect on your business email marketing in 2015.
Plan now to get more from your email marketing in 2016. Contact us to assist with you with your subscriber personalisation and email lists segmentation, we want your business to achieve higher conversion rates in the coming year.
The saying a picture is worth a thousand words is true enough. Now add audio and moving frames and you have a video and according to Dr James McQuivey of Forrester Research a video is worth 1.8 million words.
Wow if it was true your entire website, and all marketing collateral could be replaced with just one video – which is really not possible.