Every couple of weeks I wait with baited breath for the next installment of Tim Ferriss’s exciting life. Tim Ferris is a man who states that he only works 4 hours a week to earn more in a month than some people earn in a year. I have read his book and love it so…

There is a lot of talk these days of the importance of email “sender reputation” especially for your New Zealand Business. The good news is the reputation of the sender can be enhanced and using an Email Service Provider (ESP) to deliver your bulk email is step in the right direction to improving your ‘sender…

While traditional marketing channels experience a drop in advertising spend during a downturn or recession – Email remains strong and the Marketer’s choice for communication. In 2007/2008 Industry growth in onlline advertising and email marketing continues to show digital media is the preferred choice. Email Marketing is Evolving Email marketing is continuing to evolve and…

A mentor once told me that the rarest thing in the world is common sense. Over the years I constantly remind myself of this advice and with email marketing its very important to use common sense. Here is an example. Last week I received a commercial email from a property related business which was full…

Assuming our headline has got your attention you may be wondering what we mean by “integrate and propagate”. Of course we are referring to email marketing solutions and your business. In short we are suggesting you integrate your email marketing system with your core business systems to grow your business efficiently. Email marketing systems can…

We believe your email marketing objective in 2008 should be – to grow your mailing list. Do you know how many ‘confirmed opt in’ subscribers are on your mailing list? Is it less or more subscribers than a month ago, or six months ago? Unless you have key strategies in place to continually grow your…

The interesting facts below confirms our belief that subscribers must be respected and the following is to apply: Ensure the information you send to your subscribers is relevant to them; and they receive what they subscribed to. If that is a monthly newsletter then it is imperative that a monthly newsletter is delivered to that…

It will not be a surprise to learn that the number one way to get people to open your email is to send email to people that know  you.  An Email Consumer Survey conducted by Return Path in December 2006 also revealed that 51 percent of people surveyed opened email when they had thought they…

Wow! This is a very very interesting web page that everyone should read to understand how spammers avoid the walls we put up to protect ourselves. I always wondered the purpose of the blank emails that come into my mail box. No subject heading, no from address, no content – whats the point silly spammers??…

The bill is about to go through its 3rd reading within “The House” which means Parliament. This looks like there is a very good chance the legislation will become law very soon. For more information click here.