JJust this week we were reminded of how useful set and forget auto responder campaigns are for securing new business.
Auto Responder (AR) emails are not just the plain text email that is sent to a recipient straight after they’ve completed an action online, like a purchase, download or registration. Auto Responder campaigns can be your regular eDM – in full HTML with colour and images.
What is the future of email? Will it exist and if so what will it look like and how will we use it?
“Email is more likely to be around in 10 years than Facebook, cable TV, Twitter, and other channels, according to consumers.”
Litmus
When was the last time you looked at your email list? How active are your subscribers? We predict twenty percent of your email list subscribers are responsible for eighty percent of the opens and clicks in your email marketing campaigns.
Now is the time to formulate a plan to engage with more of subscribers on your business email list.
In the coming weeks take time to reflect on your business email marketing in 2015.
Plan now to get more from your email marketing in 2016. Contact us to assist with you with your subscriber personalisation and email lists segmentation, we want your business to achieve higher conversion rates in the coming year.
According to eMarketer New Zealand has outperformed other nations in APAC. Business email marketing achieves great results here.
Open and click rates in New Zealand are amongst the highest in the region and we also have a low unsubscribe rate. Australia also faired well while the less developed nations like India performed poorly.
The KISS approach to email marketing still reigns supreme in 2015. Email applications do have more bells and whistles now including tools to better manage the Inbox. Blocking images, and blocking email addresses are two new functions users have at their fingertips therefore email marketing messages (eDMs) need to adapt to thrive in 2015 and beyond.
The saying a picture is worth a thousand words is true enough. Now add audio and moving frames and you have a video and according to Dr James McQuivey of Forrester Research a video is worth 1.8 million words.
Wow if it was true your entire website, and all marketing collateral could be replaced with just one video – which is really not possible.
Catvertising is the use of cats in advertising. The first ever Cat Video was filmed by Thomas Edison titled Two Boxing Cats back in 1894. Since then our appetite for cat videos is insatiable.
Email as a marketing channel has got a lot of competition in 2015. Numerous social media networks, instant messaging, chat and discussion forums are all vying for the marketing dollar. So how are businesses measuring the success of email marketing in 2015 and why do Marketers still love it?
An interesting question – do you have email intelligence or more accurately do you have eDM marketing intelligence? What is it – you may well be asking yourself right now. Email Intelligence sums up how you use email marketing for your business.