There is a lot of talk these days of the importance of email “sender reputation” especially for your New Zealand Business. The good news is the reputation of the sender can be enhanced and using an Email Service Provider (ESP) to deliver your bulk email is step in the right direction to improving your ‘sender…

While traditional marketing channels experience a drop in advertising spend during a downturn or recession – Email remains strong and the Marketer’s choice for communication. In 2007/2008 Industry growth in onlline advertising and email marketing continues to show digital media is the preferred choice. Email Marketing is Evolving Email marketing is continuing to evolve and…

A mentor once told me that the rarest thing in the world is common sense. Over the years I constantly remind myself of this advice and with email marketing its very important to use common sense. Here is an example. Last week I received a commercial email from a property related business which was full…

Assuming our headline has got your attention you may be wondering what we mean by “integrate and propagate”. Of course we are referring to email marketing solutions and your business. In short we are suggesting you integrate your email marketing system with your core business systems to grow your business efficiently. Email marketing systems can…

Back in October 2007 we presented our thoughts on email Subject Lines – Improving the Email Subject Line. Six months later and we have some fresh perspective on Subject Lines – because your email message starts here! If the subject line fails to win over your recipients your email message is left unread. In our…

The saying goes – “People do not plan to fail…..they fail to plan“. Get 2008 off to a great start with an Email Communications Plan. Like any other communications plan – we start by using the 4 x ‘w’s and 1 x ‘h’ (what, why, who, when and how) to create the written ‘plan of…

We believe your email marketing objective in 2008 should be – to grow your mailing list. Do you know how many ‘confirmed opt in’ subscribers are on your mailing list? Is it less or more subscribers than a month ago, or six months ago? Unless you have key strategies in place to continually grow your…

The rising costs of sending letters and cards via snail mail has created a fantastic opportunity for e-Cards. Our databases continue to grow and email is the most time and cost effective method of communication. Sending custom designed Cards to individuals and groups strengthens our relationship with suppliers, customers, friends, family. Mobilize Mail can create…

During the ‘silly season’ you and your business may be “Out of Sight” for some of the time but you need not be “Out of Mind” and we’re referring to the minds of your customers, advocates etc. Set and Forget – Emailing Maintaining the regularity of your email communication over the holiday period need not…

The interesting facts below confirms our belief that subscribers must be respected and the following is to apply: Ensure the information you send to your subscribers is relevant to them; and they receive what they subscribed to. If that is a monthly newsletter then it is imperative that a monthly newsletter is delivered to that…