As an email marketer, knowing what your clients get up to once they receive your email is integral to the success of your campaigns.
If you don’t know what they do online, how can you know what they want from you and how can you target your content to their needs.
When it comes to online marketing, or any marketing for that matter, it’s a good idea to put yourself in your customers’ shoes to ensure what you are saying and how you are communicating is actually going to gain a positive reaction from them. It’s not rocket science, just plain common sense.
Rodney Wayne – Franchisee Swan Management ran a 2 week social media Prize Draw campaign with an objective to secure repeat business from clients and non-clients alike.
Sender reputation is the most important asset you can have as an email marketer. Below are our tips on how to maintain your sender reputation, and avoid being consigned to your reader’s spam folder. And there’s a special kind of SPAM hell for the worst offenders – ending up on ISP blacklists.
Sharing information with family, friends and clients has never been easier. Thanks to email and social networking sites, using the Internet to share information is now the first port of call for most adults in the US. But what do you think is the most popular platform, email or social networking sites?
Mobilize Mail is delighted to have signed on as a Silver Partner with the Hutt Valley Chamber of Commerce (HVCC) and are keen to educate members on the ins and outs of smart email and social media marketing campaigns for businesses.
Right now most businesses are fully aware that we are still deep in a recession that shows no sign of abating anytime soon. In order to survive businesses must reduce costs and partner with professionals that can provide smart and innovative solutions to help with the pipeline.
CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account)….
Don’t expect magic results from advertising on the web – its high measurability also quickly exposes what works and what doesn’t. But target the right strategies and you will turn clicks into dollars. As an advertiser, here are some things to consider when executing your next online campaign: Online planning and objectives Do you have…
Successfully marketing and selling to business requires a specialised set of skills and strategies. Simply applying consumer sales strategies in the business-to-business (B2B) context will not produce results. Because small and medium sized business owners and managers are generally incredibly busy and cost-conscious, a poorly tailored marketing message or ill informed sales pitch will quickly…
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