The ‘commercialisation of social networking’ is the next wave and while many brands and businesses are dedicating time and resource to Business profiles on Facebook, Twitter etc; there is a lack of activity and personality to a huge number of profiles.
Alan Rusbridger of the Sunday Star Times reported yesterday the top 10 communications milestones for the decade. The list is extraordinary – and we now can not live without these technologies here are a few of them… In the No.1 position is: GOOGLE – “In 2002 Google did not have a business plan….four years later…
Continuing on from “Create Professional Content for Your Business Emails” in this part we will cover the science of email subject lines, sender address and personalisation. Subject Line & Senders Detail There is no simple template to follow to ensure higher response to your emails however we can offer you some wisdom below when looking…
Continuing with the series on Email Marketing Best Practices Mobilize Mail has provided hints and tips on the presentation of the content for your commercial emails such as newsletters and promotional emails.
Now its time to work out what type of content you will be sending them that will not only stop them from unsubscribing but create a perception that encourages the subscriber to react the way you want them to.
Last week the NZ Herald published a very interesting article on our online social networking habits. We are said to be “obsessed” with online social networking sites and we are becoming more trusting of what we read online. “A Research International-TNS poll of local internet users found nine out of 10 participate in social networks…
Key Techniques for Growing Your Mailing Lists: Website home page ‘sign up’ subscribe facility – and thoughout website Signature Link in emails Subscribe Link in all Mail Out messages Lineage in all marketing campaigns Run regular subscription promotions Website Subscribe Facility A high percentage of website visitors never go beyond your homepage so put the…
We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.
Great news – according to Adotas and Emarketer – email & interactive marketing is increasing in popularity and getting more of the spend than other channels. EMarketer notes that budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents said they would up…
It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list (that helps increase your sales and build stronger relationship with your subscribers) or result in the potential of losing your subscribers and getting your messages blocked before they reach your subscribers inbox.
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