A client has asked us about changing the FROM address in their emails so they can provide a more descriptive text to help with subscriber recognition. We thought about this question for a while and decided to run a couple of tests to see what would be the impact of changing the FROM address. Now…
Every couple of weeks I wait with baited breath for the next installment of Tim Ferriss’s exciting life. Tim Ferris is a man who states that he only works 4 hours a week to earn more in a month than some people earn in a year. I have read his book and love it so…
Outlook 2003 was one of the first major email applications to set image blocking on by default. Many email applications both desktop based and web based have followed suit. In fact these days its better to just assume that images within your email content will not be shown by 50% of your subscribers. A recent…
There is a lot of talk these days of the importance of email “sender reputation” especially for your New Zealand Business. The good news is the reputation of the sender can be enhanced and using an Email Service Provider (ESP) to deliver your bulk email is step in the right direction to improving your ‘sender…
While traditional marketing channels experience a drop in advertising spend during a downturn or recession – Email remains strong and the Marketer’s choice for communication. In 2007/2008 Industry growth in onlline advertising and email marketing continues to show digital media is the preferred choice. Email Marketing is Evolving Email marketing is continuing to evolve and…
A mentor once told me that the rarest thing in the world is common sense. Over the years I constantly remind myself of this advice and with email marketing its very important to use common sense. Here is an example. Last week I received a commercial email from a property related business which was full…
Assuming our headline has got your attention you may be wondering what we mean by “integrate and propagate”. Of course we are referring to email marketing solutions and your business. In short we are suggesting you integrate your email marketing system with your core business systems to grow your business efficiently. Email marketing systems can…
Back in October 2007 we presented our thoughts on email Subject Lines – Improving the Email Subject Line. Six months later and we have some fresh perspective on Subject Lines – because your email message starts here! If the subject line fails to win over your recipients your email message is left unread. In our…
The saying goes – “People do not plan to fail…..they fail to plan“. Get 2008 off to a great start with an Email Communications Plan. Like any other communications plan – we start by using the 4 x ‘w’s and 1 x ‘h’ (what, why, who, when and how) to create the written ‘plan of…
We believe your email marketing objective in 2008 should be – to grow your mailing list. Do you know how many ‘confirmed opt in’ subscribers are on your mailing list? Is it less or more subscribers than a month ago, or six months ago? Unless you have key strategies in place to continually grow your…
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