A panel of email marketing professionals were interviewed recently who work closely with SMEs. A key question was asked: why should an SME put scarce resources into email when times are tough? Here’s some answers that emerged… Easy low-cost entry Email marketing is something businesses have done without breaking the bank, starting off with a…
I’ve been working with the Mobilize Mail team since 2007. I’ve dealt with lots of IT providers in a variety of corporate roles and owning my own business. Sadly this has meant that my expectation is that IT Providers generally over promise and under deliver. Mobilize Mail is a notable exception. They are experts in…
Pro-active marketing to combat recession, vs defensive cost cutting Businesses often react to recession by retreating into their caves and cutting costs everywhere, but cost cutting alone will not usually put them in good stead. Profits also depend on finding new ways to increase sales. Marketing is a key for this, but what forms of…
We have updated this blog article (published Jan 08) as we believe your email marketing objective in 2009 should be – to grow your mailing list. Do you know how many ‘confirmed opt in‘ subscribers are on your mailing list? Is it less or more subscribers than a month ago, or six months ago? Unless…
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