Sharing information with family, friends and clients has never been easier. Thanks to email and social networking sites, using the Internet to share information is now the first port of call for most adults in the US. But what do you think is the most popular platform, email or social networking sites?

CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account)….

There’s a lot of talk about using online social media platforms to grow your business by connecting directly with consumers. But should we be using these tools for B2B (Business to Business) marketing? Recent statistics out of the USA show that the annual spend on B2B social media marketing is expected to increase from $11…

The words “drive them to your website” may soon become obsolete as social media online marketing platforms and interactive websites continue to increase in popularity. Remember when having your own URL was the key focus of your marketing plan? And building a huge website with all the bells and whistles was how you communicated with…

Giapo, in support of World Malaria Day decided to donate all revenue earned between 3pm and 4pm on the 25th of April 2010 to UNICEF NZ.

Rodney Wayne’s Downstage Promotion was part of an ongoing promotional program in conjunction with Downstage Theatre. The March 2010 promotion offered a give-away of a complimentary cut and blow-wave at Rodney Wayne Cuba Mall, two tickets to the opening night of Biography of my Skin starring Miranda Harcourt and a voucher for food and beverages to the value of $200 at the Hippopotamus restaurant at The Museum Hotel.

Deals rate highly with social media users but it’s not the only reason they follow New Zealand businesses on sites like Facebook and Twitter. A recent survey by MarketingSherpa gave ‘Specials and Deals ‘top billing as the most desired reason for following a brand online. However learning about a brand’s service, new products and features…

The success of social media marketing campaigns is often unpredictable, and that’s all down to human behaviour. Humans usually have a balanced approach to their daily lives but now and then we make decisions that don’t quite make sense. So, it can be difficult to know whether your campaign is going to be successful. However,…

The ‘commercialisation of social networking’ is the next wave and while many brands and businesses are dedicating time and resource to Business profiles on Facebook, Twitter etc; there is a lack of activity and personality to a huge number of profiles.

Last week the NZ Herald published a very interesting article on our online social networking habits. We are said to be “obsessed” with online social networking sites and we are becoming more trusting of what we read online. “A Research International-TNS poll of local internet users found nine out of 10 participate in social networks…