The year 2011 saw online businesses using more effective advertising techniques to reach out to a targeted audience. These techniques were evolved with the aid of research data available about consumer preferences, and the principal idea was to increase brand awareness, make online buying a hassle free experience and also ensure that shopping carts are not abandoned midway due to some site navigation issues.
The cost of customer acquisition is high when you use traditional marketing channels. For every ten prospects you may turn one into a customer. Using social networks the ratio is a lot higher and maybe as high as one in fifty e.g. for every 50 prospects you may convert one into a customer. The good news is you can use systems to reduce the actual marketing cost when using social networks to market your business and get return on your investment.
Subject lines for emails have evolved and so much research has been done on this subject, just to guide writers and businesses about what makes the most effective subject lines, and how to get them right in terms of size.
Email marketing is a form of direct marketing where producers or sellers of goods and services get in touch with prospective buyers directly rather than through intermediary agencies. The underlying idea is to build relationships with them through emails by providing relevant information that will tempt them to show interest in the products and services offered by the business.
Emails, the abbreviation for electronic mail, replaced the old system of letter writing, while also making the exchange almost instantaneous even across continents. This makes the sharing of news and information the simplest ever.
Marketing initiatives in the real world or online, through emails or other methods, have to be very good in terms of the message they are sending to their customers, to be successful.
Managing your Business’s online reputation requires a well thought out strategic plan and time to execute. Check out this scene called Crisis Management – with Actors Gregory Peck and Dean Jagger.
Internet customers are often seen as an impersonal username or email address giving very few clues about the human-being behind the screen. However the data available to email marketers provides ample insight into consumer behaviour.
We accept not all news is good news yet when it comes to comments about our business we do expect all of them to be positive. Negative sentiment is hard to deal with. It’s not always easy to be diplomatic in our response to criticism especially if the critic is someone we know. Our business…
GAP was keen on a new logo – however there was a public outcry on social media and they made the decision to revert back to the old logo. Listening and reacting in favour of consumer feedback is fundamental to business brand success.