Pro-active marketing to combat recession, vs defensive cost cutting Businesses often react to recession by retreating into their caves and cutting costs everywhere, but cost cutting alone will not usually put them in good stead. Profits also depend on finding new ways to increase sales. Marketing is a key for this, but what forms of…

We have updated this blog article (published Jan 08) as we believe your email marketing objective in 2009 should be – to grow your mailing list. Do you know how many ‘confirmed opt in‘ subscribers are on your mailing list? Is it less or more subscribers than a month ago, or six months ago? Unless…

Our survey feature is now online for your use. As a client there is no additional cost for creating a Survey. This article “Surveys Online October 2008” provides a step by step introduction to creating Surveys in your Mobilize Mail account. From your Admin Home page you can view your existing Surveys and click to…

Here are a few books we recommend you read soon. There is not a book listed here that we have not personally read – and all these books are in our office for continuous reference they are that good! List of Books: Click: What Millions of People Are Doing Online and Why it Matters Why…

It is well known that increasing the relevance of email promotions is a key for good results, however many overlook a great source of information for personalisation – Website analytics data. With recession looming, it will be even harder to get customers to respond to your emails, so it’s important to use all the tools…

Always use ALT tags The experts all agree that we should use alt tags in our emails (HTML code that gives alternative text for images not displaying). This gives us a backup means to get our message across when the reader’s email program (called an ’email client’) such as Outlook can’t find or show images….

The time is right for surveys! What do your customers think of your business? You can find out soon by creating a survey in your Mobilize Mail account. Very exciting and the results are viewable immediately! The survey feature gives you the power to create surveys at anytime and have your subscribers complete the survey…

Did you know Mobilize Mail supports animated images? We do – and while you may not always want to include an animated image in your email message for special promotions on multiple items the animation is really effective. The animated image clicks through to a webpage displaying all the items viewed on the image. With…

Our developers are very happy to release the “web version” tag for our clients. The web version tag when added to your message content will provide a link to a web version of your email! So if a subscriber wishes to view your email message within a web browser then they can now do so!…

We are very pleased to announce a new feature has been added to your Account. Our Feature Request email was very well received a few weeks ago and it has kept our development team very busy. Due to popular demand the feature we now have – is a default value for a subscriber attribute! Before…