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Default Text for Subscriber Fields

We are very pleased to announce a new feature has been added to your Account.

Our Feature Request email was very well received a few weeks ago and it has kept our development team very busy. Due to popular demand the feature we now have – is a default value for a subscriber attribute!

Before this feature was added to your Account

Prior to this new feature – the personalization of your messages for example “First Name” would present an empty space if the subscriber did not have a value for “First Name”

For example:

If you had “Dear [First Name]” within your email message (as seen in figure 1) and the subscriber did not have a value for the “First Name” then the message would go out with “Dear ,” as seen in (figure 2).

Figure 1

Figure 2

From today onwards our new feature applies. If a subscriber does not have a value in an attribute you want to use within your email then a default value can be added!


Figure 3

In the example above the email message contains the default value for the “First Name” attribute and was used because the subscriber did not have a value in the “First Name” attribute.

To set a default value for an attribute update the “Default” field within the subscriber attribute form.


Figure 4

Its that easy!

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