We have updated this blog article (published Jan 08) as we believe your email marketing objective in 2009 should be – to grow your mailing list. Do you know how many ‘confirmed opt in‘ subscribers are on your mailing list? Is it less or more subscribers than a month ago, or six months ago? Unless…

Companies commonly ask if it’s worth including their business name in their email subject lines. The answer lies in the key issue of recognition. A sure way to make your emails stand out from all the other junk mail in your reader’s inbox is to attract instant recognition as someone they know and trust and…

Our survey feature is now online for your use. As a client there is no additional cost for creating a Survey. This article “Surveys Online October 2008” provides a step by step introduction to creating Surveys in your Mobilize Mail account. From your Admin Home page you can view your existing Surveys and click to…

Here are a few books we recommend you read soon. There is not a book listed here that we have not personally read – and all these books are in our office for continuous reference they are that good! List of Books: Click: What Millions of People Are Doing Online and Why it Matters Why…

It is well known that increasing the relevance of email promotions is a key for good results, however many overlook a great source of information for personalisation – Website analytics data. With recession looming, it will be even harder to get customers to respond to your emails, so it’s important to use all the tools…

According to a recent www.adotas.com article online social networking sites are good for business! The article says a British think tank’s recent survey supports the theory that staff using social networking sites benefits their employer. Social networking sites are said to help users build relationships, and share information and this benefits rather than hinders businesses…

Always use ALT tags The experts all agree that we should use alt tags in our emails (HTML code that gives alternative text for images not displaying). This gives us a backup means to get our message across when the reader’s email program (called an ’email client’) such as Outlook can’t find or show images….

The time is right for surveys! What do your customers think of your business? You can find out soon by creating a survey in your Mobilize Mail account. Very exciting and the results are viewable immediately! The survey feature gives you the power to create surveys at anytime and have your subscribers complete the survey…

We are please to announce that you can now upload your subscribers within Excel spreadsheets! I know this enhancement will please a few clients who find using a CSV file a bit too nerdy. The process for bulking uploading subscribers is still the same. The system is smart enough to know if you are using…

Every couple of weeks I wait with baited breath for the next installment of Tim Ferriss’s exciting life. Tim Ferris is a man who states that he only works 4 hours a week to earn more in a month than some people earn in a year. I have read his book and love it so…