Last week the NZ Herald published a very interesting article on our online social networking habits. We are said to be “obsessed” with online social networking sites and we are becoming more trusting of what we read online. “A Research International-TNS poll of local internet users found nine out of 10 participate in social networks…

Key Techniques for Growing Your Mailing Lists: Website home page ‘sign up’ subscribe facility – and thoughout website Signature Link in emails Subscribe Link in all Mail Out messages Lineage in all marketing campaigns Run regular subscription promotions Website Subscribe Facility A high percentage of website visitors never go beyond your homepage so put the…

We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.

It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list (that helps increase your sales and build stronger relationship with your subscribers) or result in the potential of losing your subscribers and getting your messages blocked before they reach your subscribers inbox.

We have recently applied the following enhancements to the auto-responder feature available in your account: An auto-responder message can now be delivered to a subscriber instantaneously after that person joins the mailing list associated with the auto responder rule and, A group of auto-responder messages can be pre-scheduled to activate on selected mailing list(s). For…

Adding a signup form to your web site is an easy task which can be done in a few steps: 1) Copy the HTML signup code from your Mobilize Mail account and 2) Add the HTML code to the web pages you want the form to appear in. Done! Now you can add a signup…

A frequent question I get asked is “what can I do to increase the success of my email marketing campaigns?”. To help I have provided some tips below: Get to know your subscribers. The most important tip I can give you is to apply common sense to your email marketing strategy. For example before you…

Most of us probably know about the “SPAM” problem by now and attempts to deal with it through the Unsolicited Electronic Message Act. SPAM clogs up the Internet, disrupts email delivery, reduces business productivity, raises Internet access fees, irritates recipients, and erodes people’s confidence in using email. None of us want to receive it, but…

I recommend MOBILIZE MAIL I have been using the services of Mobilize Mail for nearly 18 months, both for my own business NEW ZEALAND FOR YOU, and also through my involvement in two other property marketing firms. From my first meeting with Donna Richardson of Mobilize Mail, I was very impressed with her enthusiasm, her…

A recent report on what the major spam filter’s flag as possible spam states that by a long shot any emails that have a higher ratio of images to text will be flagged as spam. Also in the report there are some interesting findings of other text or phases that can greatly penalized your email…