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The Importance of Link Building in Articles

Writing articles and blogs used to be a more organic and natural process where you could just write without thinking about how your article would be found and who would read it. Now, as authors and bloggers, we are having to concern ourselves with things like search engine optimization (SEO), back linking, link building, natural links and of course how all this then links into Social Media Marketing NZ – which now plays an important part of a businesses online reputation management.

How Effective is Article Marketing?

For Email Marketing NZ to be effective it should begin with a plan of action. On your plan should be to create a article marketing strategy with a list of tasks to be achieved and a time-frame that they will happen. Here are some article marketing plan tips from Donna Richardson, the Director of Mobilize Mail Limited has some great tips about article marketing.

How Does Astroturfing Effect Your Brand

It is hard not to feel a little bit paranoid when you read about Astroturfing and corporate trolls! But it is real and it is a tactic of some PR businesses and some of your competitors may be using these tactics to undermine your brand for their own gain. To turn a blind eye or…

Top Search Engine and Top Search Term of 2011

Online Reputation begins with where you rank on the various search engines available on the internet. The search engine that has the greatest market share is Google and so really it is important for your business to rank on the Google search results. And the results that are returned need to be positive. At Value…

SEO To Grow Your Sales & Manage Your Reputation

There is a misconception that SEO (search engine optimisation) is a one-off task. That is once a website has been optimised the SEO has been done and the website will rank highly in search results forever.

Crisis Management – It All Starts With A Plan

Managing your Business’s online reputation requires a well thought out strategic plan and time to execute. Check out this scene called Crisis Management – with Actors Gregory Peck and Dean Jagger.

Who Is Talking Your Business Down?

We accept not all news is good news yet when it comes to comments about our business we do expect all of them to be positive. Negative sentiment is hard to deal with. It’s not always easy to be diplomatic in our response to criticism especially if the critic is someone we know. Our business…

Social Media Outcry – GAP Reverts Back To Old Logo

GAP was keen on a new logo – however there was a public outcry on social media and they made the decision to revert back to the old logo. Listening and reacting in favour of consumer feedback is fundamental to business brand success.

Is Your Team Damaging Your Business Reputation?

A good reputation is one of the most valuable assets a business can own, and it can be the deciding factor that either makes or breaks a company in the marketplace. The trouble with a reputation however is it’s extremely difficult to build a good one, but surprisingly quick and easy to get a bad…

Online Reputation Management For Business

Trying to control the first page search rankings with quick and dirty guerrilla SEO tactics is like a coiled spring. You have to keep paying people a lot of money to keep the spring coiled as much as possible. You take your hand off the spring and BANG! the negative posts came straight back up.