Wow! Technically we are in a recession however you would be forgiven for not realising it if your business is online. According to Neilsen Online Marketing Intelligence 2009 – the average time spent online is now 13 hours a week! More time online has also translated into more money is being spent online. Businesses are…

Most of us probably know about the “SPAM” problem by now and attempts to deal with it through the Unsolicited Electronic Message Act. SPAM clogs up the Internet, disrupts email delivery, reduces business productivity, raises Internet access fees, irritates recipients, and erodes people’s confidence in using email. None of us want to receive it, but…

A study conducted by Return Path in 2004 revealed that 60.1% of people deleted un-read messages from unknown senders. Even more disturbing 23.4% hit their “report this email as SPAM” button provided by the ISP and email subscriptions that they were subscribed to were also included. In this article I will present 10 of the…

I recommend MOBILIZE MAIL I have been using the services of Mobilize Mail for nearly 18 months, both for my own business NEW ZEALAND FOR YOU, and also through my involvement in two other property marketing firms. From my first meeting with Donna Richardson of Mobilize Mail, I was very impressed with her enthusiasm, her…

Email sign-up web pages have often been overlooked when businesses are looking for ways to improve their interaction with customers and prospects. Your email sign-up web page is just as important as your web site home page in attracting people. With that in mind we have provided some tips that you can implement right now….

A recent report on what the major spam filter’s flag as possible spam states that by a long shot any emails that have a higher ratio of images to text will be flagged as spam. Also in the report there are some interesting findings of other text or phases that can greatly penalized your email…

The short answer is yes! Use private mail servers to delivery your mail and preferably engage Mobilize Mail to send your business email (bulk and transactional email). To highlight why – here is a recent client case study. Client Case Study Overview The Business’s normal practice was to use their CRM to create email presentation…

I’ve been working with the Mobilize Mail team since 2007. I’ve dealt with lots of IT providers in a variety of corporate roles and owning my own business. Sadly this has meant that my expectation is that IT Providers generally over promise and under deliver. Mobilize Mail is a notable exception. They are experts in…

Ever gone to the website of a company you’ve had previous dealings with and requested some product or information only to be confronted with yet another form asking for the same information you’ve already given them? What about an e-commerce site where you lose the order screen somehow and when you get back to it…

CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account)….