Hello all, I get about 10 questions a day now regarding the NZ Anti SPAM Act. The most common question I get is… “Before the Act comes into force, do I need to be sure I have some kind of consent before sending a commercial electronic messages to clients, even if they are already on…
Question sent in from a blog reader: “Will it be enough for inferred consent that the recipient is in the same business sector as the marketer?” Nice try – but the answer (in my opinion) is NO. Being in the same business sector will not be enough to infer consent unless there is additional conduct…
A blog visitor raised an interesting question that I thought would be of enough interest to contact the DIA about. I remember that in the Act it does provide the answer but I wanted a more basic guideline from the legal English contained within the NZ Anti-SPAM Act. The question is around the term “honoring…
Another question just came in from a blog reader. “How can I add an unsubscribe link to all my emails?” There is another more important question for anyone who has more than themselves in the business: “How to I manage all the unsubscribe requests coming into my business AND how do I make sure that…
A question from a NZ based business that wants to use Mobilize Mail for commercial email. “I have a harvested list of subscribers that I have built up over two years and have emailed them over a 100 times. Can I still send to my list after the 5th Sept 2007?” Short answer – NO…
We have quite a bit of experience in email marketing and helping businesses with their email marketing strategies especially in the small and medium business sector. This also means we see a lot of how businesses work. Now the government has been quoted as saying that the cost of compliance is roughly estimated to be…
Interesting… seems that there is a growing opportunity to make an income suing companies that send opt-out email regardless of whether they cause issues with the recipient or not. I located this article last night about a person in the US that seems to be doing quite well for himself however companies are fighting back…
Hello all, Details for the road show are below. Anti-Spam Seminar Schedule The Anti-Spam seminars are scheduled on the following dates: • Auckland – Crowne Plaza Hotel, 128 Albert St, Monday 20 August, 10am – 12pm • Auckland – Bruce Mason Centre, Cnr Hurstmere Rd & The Promenade, North Shore, Tuesday 21 August, 10am –…
The DIA has told me that they will soon be conducting a road show around NZ with Joe Stewart, Manager of the Anti Spam Compliance Unit conducting a presentation on the new Act and answering the sticky questions – I have a few! The dates and locations are yet to be decided but when they…
Here is a question from a visitor to our blog: “Is it possible to send sales content in a confirmation electronic message after the recipient has purchased goods or services. even though they have not given express consent?” The answer in my opinion is “YES” if the confirmation message “confirms” the original transaction, there is…
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