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Unsolicited Electronic Message Act 2007 – You Need Consent

Hello all,

I get about 10 questions a day now regarding the NZ Anti SPAM Act. The most common question I get is…

Before the Act comes into force, do I need to be sure I have some kind of consent before sending a commercial electronic messages to clients, even if they are already on my mailing lists?

The simple answer is YES

After 5 September, a marketer must have one of the three types of consent (express, inferred or deemed) before sending the commercial electronic message to the recipient. Marketers should accordingly check all of their mailing lists and records to be sure they have the requisite consents before sending commercial electronic messages.

How can you get consent if you don’t have it? Click here to read about how we can help you...

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