Hello all, I get about 10 questions a day now regarding the NZ Anti SPAM Act. The most common question I get is… “Before the Act comes into force, do I need to be sure I have some kind of consent before sending a commercial electronic messages to clients, even if they are already on…
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Question about inferred consent
Question sent in from a blog reader: “Will it be enough for inferred consent that the recipient is in the same business sector as the marketer?” Nice try – but the answer (in my opinion) is NO. Being in the same business sector will not be enough to infer consent unless there is additional conduct…
Honoring a request to unsubscribe – from when?
A blog visitor raised an interesting question that I thought would be of enough interest to contact the DIA about. I remember that in the Act it does provide the answer but I wanted a more basic guideline from the legal English contained within the NZ Anti-SPAM Act. The question is around the term “honoring…
How can I add an unsubscribe link to all my emails?
Another question just came in from a blog reader. “How can I add an unsubscribe link to all my emails?” There is another more important question for anyone who has more than themselves in the business: “How to I manage all the unsubscribe requests coming into my business AND how do I make sure that…
Harvested Emails and the NZ Anti-SPAM Act
A question from a NZ based business that wants to use Mobilize Mail for commercial email. “I have a harvested list of subscribers that I have built up over two years and have emailed them over a 100 times. Can I still send to my list after the 5th Sept 2007?” Short answer – NO…
The cost of compliance for Business
We have quite a bit of experience in email marketing and helping businesses with their email marketing strategies especially in the small and medium business sector. This also means we see a lot of how businesses work. Now the government has been quoted as saying that the cost of compliance is roughly estimated to be…
Suing companies who send email
Interesting… seems that there is a growing opportunity to make an income suing companies that send opt-out email regardless of whether they cause issues with the recipient or not. I located this article last night about a person in the US that seems to be doing quite well for himself however companies are fighting back…