A good reputation is one of the most valuable assets a business can own, and it can be the deciding factor that either makes or breaks a company in the marketplace. The trouble with a reputation however is it’s extremely difficult to build a good one, but surprisingly quick and easy to get a bad…

Trying to control the first page search rankings with quick and dirty guerrilla SEO tactics is like a coiled spring. You have to keep paying people a lot of money to keep the spring coiled as much as possible. You take your hand off the spring and BANG! the negative posts came straight back up.

Ah the company blog, it seems everyone’s got one (this is ours!), sadly not everyone is doing a great job blogging. When Businesses get it right – their sales are more consistent according to hubspot. There is also a clear correlation between frequency of posts versus acquisition of new customers –

Reputation management is a strategy that businesses use to try reduce the impact of negative sentiment online. While defining and implementing a reputation strategy for clients I have noticed the following 3 core mistakes that businesses make when try to applying reputation management themselves online:

Achieving higher returns from your email marketing is doable by non-marketing experts. While being an expert is preferred – when you are not one it’s good to know you can still achieve superb results from your email marketing. How? By following the experts – ‘do as they do’ as seen in the example below.

Often email marketing is an afterthought to other marketing initiatives – however I will show you via my own recent personal experience why it’s worthwhile putting more thought and effort into email marketing and setting it up as a core strategy to securing business.

This is probably not really news to most of us who are of the belief that women talk more than men – however it is confirmed in a article on www.adotas.com that women use twitter to send ‘tweets’ 40 percent more often than men do. This revelation was identified on the new Twitter Follower dashboard.

KISS Approach to Getting Response – The earlier article discussed KISS Approach to Sharing and this time we are looking at what to do to get action from your recipients and online follower/visitors.

When it comes to online marketing, or any marketing for that matter, it’s a good idea to put yourself in your customers’ shoes to ensure what you are saying and how you are communicating is actually going to gain a positive reaction from them. It’s not rocket science, just plain common sense.

Rodney Wayne – Franchisee Swan Management ran a 2 week social media Prize Draw campaign with an objective to secure repeat business from clients and non-clients alike.

Sender reputation is the most important asset you can have as an email marketer. Below are our tips on how to maintain your sender reputation, and avoid being consigned to your reader’s spam folder. And there’s a special kind of SPAM hell for the worst offenders – ending up on ISP blacklists.