On Friday we attended the Department of Internal Affair’s (DIA) workshop on the Unsolicited Electronic Messages Act 2007(Act). Running for a little over an hour the workshop covered the basics of what Spam is and how you may know you have come into contact with it (emails like: Nigerian Scams, Russian Brides, Degrees etc). The…

I had an irate sales manager ring me up today wanting to confirm with me something she had heard on the sales grapevine. They had just won a great opportunity with a large organisation in New Zealand. A department within the organisation had signed up for a deal to be supplied with Product X from…

Here is a very interesting question from a blog reader. “So do I need an unsubscribe facility in an email that I send an established customer who I have been doing business with for over days/months/years?” If I have interpreted the Act correctly my understanding is that YES they would need to add an unsubscribe…

Hello all, I get about 10 questions a day now regarding the NZ Anti SPAM Act. The most common question I get is… “Before the Act comes into force, do I need to be sure I have some kind of consent before sending a commercial electronic messages to clients, even if they are already on…

Question sent in from a blog reader: “Will it be enough for inferred consent that the recipient is in the same business sector as the marketer?” Nice try – but the answer (in my opinion) is NO. Being in the same business sector will not be enough to infer consent unless there is additional conduct…

A blog visitor raised an interesting question that I thought would be of enough interest to contact the DIA about. I remember that in the Act it does provide the answer but I wanted a more basic guideline from the legal English contained within the NZ Anti-SPAM Act. The question is around the term “honoring…

Another question just came in from a blog reader. “How can I add an unsubscribe link to all my emails?” There is another more important question for anyone who has more than themselves in the business: “How to I manage all the unsubscribe requests coming into my business AND how do I make sure that…

A question from a NZ based business that wants to use Mobilize Mail for commercial email. “I have a harvested list of subscribers that I have built up over two years and have emailed them over a 100 times. Can I still send to my list after the 5th Sept 2007?” Short answer – NO…

We have quite a bit of experience in email marketing and helping businesses with their email marketing strategies especially in the small and medium business sector. This also means we see a lot of how businesses work. Now the government has been quoted as saying that the cost of compliance is roughly estimated to be…

Interesting… seems that there is a growing opportunity to make an income suing companies that send opt-out email regardless of whether they cause issues with the recipient or not. I located this article last night about a person in the US that seems to be doing quite well for himself however companies are fighting back…