Is eDM and blog copy writing a skill you can learn? We believe it is, and also it’s a skill that can be honed with practice and ongoing review. Here are some straightforward rules you can follow to create eDM and newsletter copy that will impress your email subscribers.
The subject line of your email marketing message needs 100 % of your undivided attention so it delivered the desired result – higher open rate.
A poor subject line will result in your eDM being ignored by your email list subscribers.
Conversion Rate Optimisation (CRO) is the method of using analytics and feedback to measure and improve the conversion rate from your website or landing pages. It’s focus is to reduce the bounce rate – that is visitors leaving your website without first taking action on it.
The heading “Trust is Built with Consistency” is a popular quote by Lincoln Chafee. It nicely sums up what your business achieves from consistent communication with your email marketing list.
It’s been 18 months since the death of Steve Jobs however his wisdom and greatness lives on. An article published in Newsweek a few days after Steve’s death provided Steve’s 10 Rules for selling. Some of these lessons also apply to email marketing – check them out….. 1. Never Stop Studying/Learning Know what works today…
Property Services businesses are growing their email marketing lists via our online property networks. To find out how they are doing it. click here. If you are a New Zealand property services business you need to secure Mobilize Mail’s email marketing and social sharing solutions to secure more prospects for your business. Your Property Services Business…
Reputation management and building relationships with customers is foremost in minds of most New Zealand businesses. The recent Fonterra scare lets us all know we need to keep on top of our game at all times. Our customers need to be involved with our business – transparency is king in this age of online social networking….
Its easy to get caught up in one marketing channel and forget your business has many channels and they all need attention. Perception rules therefore ignoring your social media profiles or your email list may be a detriment to your business. More than likely an employee will favour one channel over another e.g. he or…
Auto Messages or ARs as they are commonly known can achieve a lot for businesses but they are infrequently used and we have a theory as to why that we will share with you in this blog post. Mobilize Mail’s new ESP system called MMAPP3 has a nifty feature that allows you to turn your…
Landing pages are the webpages your email recipients land on when they click links in your eDMs (email marketing messages). These pages are key to your business email marketing success. What pages are your eDM recipients landing on? And what action are they taking next? When you use landing pages properly you’ll be armed with…