Here are our top tips for newsletter success: Keep It Relevant: Ensure your newsletters contain ‘news’ or content that is highly relevant to your subscribers. We recommend mailing list segmentation to achieve targeted marketing. Your newsletter communication can contain your special deals, new products services – as long as the information is relevant to your…
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Prohibiting Spam and Promoting Good Business Practice
On Friday we attended the Department of Internal Affair’s (DIA) workshop on the Unsolicited Electronic Messages Act 2007(Act). Running for a little over an hour the workshop covered the basics of what Spam is and how you may know you have come into contact with it (emails like: Nigerian Scams, Russian Brides, Degrees etc). The…
DIA NZ Anti-SPAM Road Show
Hello all, Details for the road show are below. Anti-Spam Seminar Schedule The Anti-Spam seminars are scheduled on the following dates: • Auckland – Crowne Plaza Hotel, 128 Albert St, Monday 20 August, 10am – 12pm • Auckland – Bruce Mason Centre, Cnr Hurstmere Rd & The Promenade, North Shore, Tuesday 21 August, 10am –…
Advertise in Email Newsletters – excellent ROI
Delivering regular emails to your mailing lists with relevant information provides a higher open rate. With your emails professionally presented in a branded template subtle advertising of your business is the net result each time you deliver your email campaign. However ‘subtle’ this advertising may be the Return on Investment (ROI) for creating and delivering…
Get More from Your Email Campaigns
A missed opportunity – increase your mailing list registrations. Many businesses are missing out on growing their mailing lists daily. A proven method of getting more people on your email mailing list is to put your registration information boldly on your homepage. Either present an animated banner that clicks through to a dedicated registration page…
Selling is caught in the Act
On 5th September 2007 the New Zealand Anti Spam Law called the Unsolicited Electronic Messages Act 2007 comes into force and currently there is no code of conduct or official practical guide to assist us (yet). Fortunately we have access to reliable legal advice on the interpretation of this new law and where it impacts…
Email Campaign Statistics – Are They Useful?
Working smarter not harder – it’s not as easy as it sounds except when it comes to email marketing. Whether you run a business as a marketer for your clients products or services or you are promoting your own, the job is made a lot easier when you can measure the results with email…
How to Get Your Email Opened
It will not be a surprise to learn that the number one way to get people to open your email is to send email to people that know you. An Email Consumer Survey conducted by Return Path in December 2006 also revealed that 51 percent of people surveyed opened email when they had thought they…
Consent and the NZ Anti-SPAM Act
Below is a question from one of our clients… Do I need ensure I have consent for every subscriber before sending a commercial electronic message even though they are already on my existing mailing list and have received numerous emails from me? Short answer – YES After 5 September 2007 anyone who sends commercial email…
Singaporean SPAM Control Bill makes life more exciting
I have just quickly browsed over the Singaporean SPAM Control Bill which was passed by the Singapore Parliament on the 12th April 2007 and it makes for interesting reading (if of course you like reading this kind of stuff). Here are the most interesting points for me when I reflect on the NZ Unsolicited Electronic…