Listening to the feedback you get from your customers is key to winning, and retaining business. The frequency of feedback from your customers on your services and what what you choose to do with the information can make or break your business. The key to keeping your customers close is to seek their input by…

A recent report on what the major spam filter’s flag as possible spam states that by a long shot any emails that have a higher ratio of images to text will be flagged as spam. Also in the report there are some interesting findings of other text or phases that can greatly penalized your email…

A panel of email marketing professionals were interviewed recently who work closely with SMEs. A key question was asked: why should an SME put scarce resources into email when times are tough? Here’s some answers that emerged… Easy low-cost entry Email marketing is something businesses have done without breaking the bank, starting off with a…

Business promotional or product and service marketing emails sent to your email list is now a game of cat and mouse. Why? Well, many countries around the world are implementing Anti-Spam legislation. ISP’s and businesses are installing incredibly harsh ant-spam rules and email filtering software at the front door of their email applications so getting…

Here are a few tips for writing articles, newsletters, business updates for email: 1) Keep It Short. Online Writing Needs to be Shorter than other Writing All words must serve a function. Replace long words with short words. Avoid meaningless jargon, frills and the tendency to inflate to appear important Link to extended information hosted…

The short answer is yes! Use private mail servers to delivery your mail and preferably engage Mobilize Mail to send your business email (bulk and transactional email). To highlight why – here is a recent client case study. Client Case Study Overview The Business’s normal practice was to use their CRM to create email presentation…

I’ve been working with the Mobilize Mail team since 2007. I’ve dealt with lots of IT providers in a variety of corporate roles and owning my own business. Sadly this has meant that my expectation is that IT Providers generally over promise and under deliver. Mobilize Mail is a notable exception. They are experts in…

Ever gone to the website of a company you’ve had previous dealings with and requested some product or information only to be confronted with yet another form asking for the same information you’ve already given them? What about an e-commerce site where you lose the order screen somehow and when you get back to it…

CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account)….

Pro-active marketing to combat recession, vs defensive cost cutting Businesses often react to recession by retreating into their caves and cutting costs everywhere, but cost cutting alone will not usually put them in good stead. Profits also depend on finding new ways to increase sales. Marketing is a key for this, but what forms of…