What didn’t the Trump campaign do well before they commenced their email marketing campaign? In our earlier post Expert Email Marketing Clinton Style the Clinton and Trump email campaigns were compared.

What is the future of email? Will it exist and if so what will it look like and how will we use it?

“Email is more likely to be around in 10 years than Facebook, cable TV, Twitter, and other channels, according to consumers.”
Litmus

The future of emails is incredibly bright with design features on the horizon that can turn an eDM into a landing page or microsite. The focus of eDM microsite design is to allow your eDM recipient to stay within their Inbox on their smartphone but still take the action your business desires – i.e. make a purchase.

Dropping an image in an eDM is easier and faster to do than using HTML to cleverly present the same message using colour and text. Using images is also more attractive now too with popular email clients immediately downloading images when a message is opened from the recipient’s Inbox.

Email Design has improved over time however it’s not coding a website Web developers can fall into the trap of designing and coding email templates like they are HTML web pages. This blog article provides basic instruction on email design do’s and don’ts.

Email marketing is alive and well and set to play a prominent role in New Zealand Business marketing campaigns in 2013. With more emails hitting your recipients’ inBoxes than ever before your email campaigns need to be sharp, professional and deliver results for your business. Download our new eBook – email marketing in 2013. In…