CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account)….
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Default Text for Subscriber Fields
We are very pleased to announce a new feature has been added to your Account. Our Feature Request email was very well received a few weeks ago and it has kept our development team very busy. Due to popular demand the feature we now have – is a default value for a subscriber attribute! Before…
Easy-to-Use Anti Spam Flow Chart
See link below – this is a fantastic flow chart for understanding the Anti SPAM Act. Click here Thank you to Rick Shera who is a Partner of Lowndes Jordan for allowing me to link to his awesome creation!
NZ Anti SPAM Act – Do you know why we have it?
“Junk war rages on despite spam act” “NZ Anti-Spam Law Seen as Ineffective” and on and on…. One thing that still bugs me to this day is most people (who should know better) in the email marketing/ISP sector believing that the NZ Anti-SPAM Act will somehow magically reduce the amount of SPAM Kiwi’s will receive….
Printed Media and the Anti-SPAM Act
I almost fell off my chair with laughter after reading this press release on scoop today. Below is an extract of the press release. “New Zealand’s largest printing services company, PMP NZ Limited, predicts the introduction of the Unsolicited Electronic Messages Act will boost an already buoyant unaddressed media market, and provide great opportunities for…
DIA received 155 complaints from the public
“The Government’s anti-spam team received 155 complaints from the public about spam e-mails during the first week that the Unsolicited Electronic Messages Act was in force.” That’s quite a good effort when you think that most consumers would not even be aware of the NZ Anti-SPAM Act. The real effort for the DIA is determining…
What information should I keep about consent and for how long?
“What information should I keep about consent and for how long? ” Below is the data our Mobilize Mail system captures for each subscriber. The subscriber data is kept in our system for as long as the client is with us. I recommend you keep the same amount of information as well – it might…
This is NOT How you Get Consent!
Sending Opt-out Reconfirmation Emails No… No… No…!! You cannot send an email to your subscribers saying: If you do not wish to receive emails from “AMCE”, please reply and type UNSUBSCRIBE in the Subject Line. That is not getting consent!! That is called Opt-out and it is not permitted as stated in the Unsolicited Electronic…
Prohibiting Spam and Promoting Good Business Practice
On Friday we attended the Department of Internal Affair’s (DIA) workshop on the Unsolicited Electronic Messages Act 2007(Act). Running for a little over an hour the workshop covered the basics of what Spam is and how you may know you have come into contact with it (emails like: Nigerian Scams, Russian Brides, Degrees etc). The…
NZ Anti Spam Act: Sales People Will Hate It
I had an irate sales manager ring me up today wanting to confirm with me something she had heard on the sales grapevine. They had just won a great opportunity with a large organisation in New Zealand. A department within the organisation had signed up for a deal to be supplied with Product X from…