What information should I keep about consent and for how long?
“What information should I keep about consent and for how long? ”
Below is the data our Mobilize Mail system captures for each subscriber. The subscriber data is kept in our system for as long as the client is with us. I recommend you keep the same amount of information as well – it might be overkill but its a safe option 🙂
Details that should be kept include evidence of:
(a) consents to the receiving of commercial electronic messages;
(b) time of sending, and content, of all commercial electronic messages sent to recipients;
(c) unsubscribe facilities included in the commercial electronic messages; and
(d) removal of the recipient from a mailing list, including any messages confirming removal.