Once you have come to grips with the basics of the new Facebook Pages there are some other features available in the new page design that you should learn about and these additional features are really worth a look at as they will add to the usefulness of your Facebook Page.
Archive for the ‘Social Media’ Category
Setting up your New Facebook Page Design
There have been many changes recently to Facebook Pages, so if you have a Business Facebook Page, as at the 31st of March 2012 you will now see the new Timeline set up for your page and you will need to update some of your content on your Facebook Page in order to keep the Page looking sharp and professional.
Guide to the New Facebook Page Design
To maximize Facebook as your primary Social Media Marketing NZ tool you need to make sure your Facebook Page looks current and professional. Over the coming weeks we will put up articles to help you understand the changes and maximize the effectiveness of the new design for your business. Many of the changes you need to make will be prompted next time you (as an Administrator of your Facebook Page) enter Facebook.
How Social Media Helps in Event Promotion
Social media can extend the reach and participation of events and can create a far bigger impact and awareness than otherwise. Social media provides the interactive platform for people to voice their opinions before and after the event takes place. Those attending may be followed by the networks and groups that they are part of, and if all the participants are included, this could multiply into thousands.
How To Make Blogs Successful With Fresh, Evergreen Content
Posting rehashed content and a mangled set of old ideas cannot do much for a blog. The challenge lies in getting such content or writing it yourself. Bloggers use both honest and dishonest means to get good content, but in the end, the successful ones are those using honest means of getting original content.
How To Enhance Customer Engagement Through Social Media
Retaining customers, building customer loyalty and keeping them satisfied are some of the biggest challenges for businesses today.
Social Media can help manage these challenges.
Businesses can put systems in place to gauge their customers’ level of engagement on social media and thus understand their behavior and analyze how to involve them further.
Reduce the Cost of Converting Prospects into Customers
The cost of customer acquisition is high when you use traditional marketing channels. For every ten prospects you may turn one into a customer. Using social networks the ratio is a lot higher and maybe as high as one in fifty e.g. for every 50 prospects you may convert one into a customer. The good news is you can use systems to reduce the actual marketing cost when using social networks to market your business and get return on your investment.
How does Upselling Work
Upselling is a sales term that means to induce the client to purchase more items or spend more money by adding on to their purchase, with the benefit to you of more profit. To upsell products and services usually means your business would use a marketing strategy and it is an area of sales that can be very lucrative for your business.
Give Away Prize Draws Return Big Results For Business
The ‘daily deal’ email is now a firm fixture in our Inbox and this activity has changed the way consumers shop, drink and eat out.
Online give away prize draws are also in high demand with lots of entrants signing up to win all sorts of prizes. Times are definitely tougher in 2011 and consumers are therefore motivated to enter prize draws for the chance to get a decent product or service for free.
However what does the campaign owner (i.e. the Business) get from giving stuff away?
At Last It’s Giving Back: Social Media and ROI
The massive uptake of social media by businesses in the last couple of years has been startling. When it first came along social media was something everyone was afraid of, now however it seems most companies have an addiction to Twitter and Facebook.
