When it comes to online marketing, or any marketing for that matter, it’s a good idea to put yourself in your customers’ shoes to ensure what you are saying and how you are communicating is actually going to gain a positive reaction from them. It’s not rocket science, just plain common sense.

Rodney Wayne – Franchisee Swan Management ran a 2 week social media Prize Draw campaign with an objective to secure repeat business from clients and non-clients alike.

Sender reputation is the most important asset you can have as an email marketer. Below are our tips on how to maintain your sender reputation, and avoid being consigned to your reader’s spam folder. And there’s a special kind of SPAM hell for the worst offenders – ending up on ISP blacklists.

Sharing information with family, friends and clients has never been easier. Thanks to email and social networking sites, using the Internet to share information is now the first port of call for most adults in the US. But what do you think is the most popular platform, email or social networking sites?

Mobilize Mail is delighted to have signed on as a Silver Partner with the Hutt Valley Chamber of Commerce (HVCC) and are keen to educate members on the ins and outs of smart email and social media marketing campaigns for businesses.

Right now most businesses are fully aware that we are still deep in a recession that shows no sign of abating anytime soon. In order to survive businesses must reduce costs and partner with professionals that can provide smart and innovative solutions to help with the pipeline.

Using certain words in your marketing material during the RWC 2011 could cost you dearly! Our Kiwi readers will be well aware that the Rugby World Cup is being held in New Zealand from 9 September through to 23 October 2011.

Rodney Wayne Franchisee – Swan Management Limited (Rodney Wayne) engaged CampaignHub’s* social media marketing solution to build up their email database quickly and ethically. CampaignHub’s Event Campaign solution for Rodney Wayne ran for just two-weeks and the results exceeded expectations.

There’s a lot of talk about using online social media platforms to grow your business by connecting directly with consumers. But should we be using these tools for B2B (Business to Business) marketing? Recent statistics out of the USA show that the annual spend on B2B social media marketing is expected to increase from $11…

The words “drive them to your website” may soon become obsolete as social media online marketing platforms and interactive websites continue to increase in popularity. Remember when having your own URL was the key focus of your marketing plan? And building a huge website with all the bells and whistles was how you communicated with…