What is Spam? Spam is the generic term for the electronic commercial email, fax, and mobile phone text and image-based messages you may receive without requesting them. You will find that almost always these messages are of a commercial nature and invite you, the recipient, to buy a product or service.
Most of us probably know about the “SPAM” problem by now and attempts to deal with it through the Unsolicited Electronic Message Act. SPAM clogs up the Internet, disrupts email delivery, reduces business productivity, raises Internet access fees, irritates recipients, and erodes people’s confidence in using email. None of us want to receive it, but…
A study conducted by Return Path in 2004 revealed that 60.1% of people deleted un-read messages from unknown senders. Even more disturbing 23.4% hit their “report this email as SPAM” button provided by the ISP and email subscriptions that they were subscribed to were also included. In this article I will present 10 of the…
“What information should I keep about consent and for how long? ” Below is the data our Mobilize Mail system captures for each subscriber. The subscriber data is kept in our system for as long as the client is with us. I recommend you keep the same amount of information as well – it might…
Sending Opt-out Reconfirmation Emails No… No… No…!! You cannot send an email to your subscribers saying: If you do not wish to receive emails from “AMCE”, please reply and type UNSUBSCRIBE in the Subject Line. That is not getting consent!! That is called Opt-out and it is not permitted as stated in the Unsolicited Electronic…
Client Question: When must an unsubscribe facility be included in a commercial electronic message? Is it only bulk emails, or is it all messages including one to one correspondence? Answer: The New Zealand Unsolicited Electronic Messages Act covers all commercial electronic messages – from one-off messages to bulk mail-outs. No minimal number of recipients are…