Ever gone to the website of a company you’ve had previous dealings with and requested some product or information only to be confronted with yet another form asking for the same information you’ve already given them? What about an e-commerce site where you lose the order screen somehow and when you get back to it…

According to a recent www.adotas.com article online social networking sites are good for business! The article says a British think tank’s recent survey supports the theory that staff using social networking sites benefits their employer. Social networking sites are said to help users build relationships, and share information and this benefits rather than hinders businesses…

There is a lot of talk these days of the importance of email “sender reputation” especially for your New Zealand Business. The good news is the reputation of the sender can be enhanced and using an Email Service Provider (ESP) to deliver your bulk email is step in the right direction to improving your ‘sender…

While traditional marketing channels experience a drop in advertising spend during a downturn or recession – Email remains strong and the Marketer’s choice for communication. In 2007/2008 Industry growth in onlline advertising and email marketing continues to show digital media is the preferred choice. Email Marketing is Evolving Email marketing is continuing to evolve and…

Assuming our headline has got your attention you may be wondering what we mean by “integrate and propagate”. Of course we are referring to email marketing solutions and your business. In short we are suggesting you integrate your email marketing system with your core business systems to grow your business efficiently. Email marketing systems can…

Delivering regular emails to your mailing lists with relevant information provides a higher open rate. With your emails professionally presented in a branded template subtle advertising of your business is the net result each time you deliver your email campaign. However ‘subtle’ this advertising may be the Return on Investment (ROI) for creating and delivering…

  Working smarter not harder – it’s not as easy as it sounds except when it comes to email marketing. Whether you run a business as a marketer for your clients products or services or you are promoting your own, the job is made a lot easier when you can measure the results with email…