Now its time to work out what type of content you will be sending them that will not only stop them from unsubscribing but create a perception that encourages the subscriber to react the way you want them to.

Last week the NZ Herald published a very interesting article on our online social networking habits. We are said to be “obsessed” with online social networking sites and we are becoming more trusting of what we read online. “A Research International-TNS poll of local internet users found nine out of 10 participate in social networks…

Key Techniques for Growing Your Mailing Lists: Website home page ‘sign up’ subscribe facility – and thoughout website Signature Link in emails Subscribe Link in all Mail Out messages Lineage in all marketing campaigns Run regular subscription promotions Website Subscribe Facility A high percentage of website visitors never go beyond your homepage so put the…

We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.

Great news – according to Adotas and Emarketer – email & interactive marketing is increasing in popularity and getting more of the spend than other channels. EMarketer notes that budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents said they would up…

It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list (that helps increase your sales and build stronger relationship with your subscribers) or result in the potential of losing your subscribers and getting your messages blocked before they reach your subscribers inbox.

We have recently applied the following enhancements to the auto-responder feature available in your account: An auto-responder message can now be delivered to a subscriber instantaneously after that person joins the mailing list associated with the auto responder rule and, A group of auto-responder messages can be pre-scheduled to activate on selected mailing list(s). For…

We have ranted on about treating your subscribers with respect a few times now. One of our recommendations is to always send your subscribers content that they subscribed to receive and nothing else. If you subscribed to receive information on the latest wine specials from New Zealand wineries you would not expect to receive special…

A frequent question I get asked is “what can I do to increase the success of my email marketing campaigns?”. To help I have provided some tips below: Get to know your subscribers. The most important tip I can give you is to apply common sense to your email marketing strategy. For example before you…

One of the compliance requirements of the Financial Advisors Act 2008 (The Act) is the delivery of a Disclosure Statement (DS) prior to providing your services. From The Act: 22. Financial adviser must make disclosure before performing financial adviser service The process of recording the delivery of the DS can be a cost and time…