I almost fell off my chair with laughter after reading this press release on scoop today. Below is an extract of the press release. “New Zealand’s largest printing services company, PMP NZ Limited, predicts the introduction of the Unsolicited Electronic Messages Act will boost an already buoyant unaddressed media market, and provide great opportunities for…

“The Government’s anti-spam team received 155 complaints from the public about spam e-mails during the first week that the Unsolicited Electronic Messages Act was in force.” That’s quite a good effort when you think that most consumers would not even be aware of the NZ Anti-SPAM Act. The real effort for the DIA is determining…

“What information should I keep about consent and for how long? ” Below is the data our Mobilize Mail system captures for each subscriber. The subscriber data is kept in our system for as long as the client is with us. I recommend you keep the same amount of information as well – it might…

Sending Opt-out Reconfirmation Emails No… No… No…!! You cannot send an email to your subscribers saying: If you do not wish to receive emails from “AMCE”, please reply and type UNSUBSCRIBE in the Subject Line. That is not getting consent!! That is called Opt-out and it is not permitted as stated in the Unsolicited Electronic…

On Friday we attended the Department of Internal Affair’s (DIA) workshop on the Unsolicited Electronic Messages Act 2007(Act). Running for a little over an hour the workshop covered the basics of what Spam is and how you may know you have come into contact with it (emails like: Nigerian Scams, Russian Brides, Degrees etc). The…

I had an irate sales manager ring me up today wanting to confirm with me something she had heard on the sales grapevine. They had just won a great opportunity with a large organisation in New Zealand. A department within the organisation had signed up for a deal to be supplied with Product X from…

Here is a very interesting question from a blog reader. “So do I need an unsubscribe facility in an email that I send an established customer who I have been doing business with for over days/months/years?” If I have interpreted the Act correctly my understanding is that YES they would need to add an unsubscribe…

Hello all, I get about 10 questions a day now regarding the NZ Anti SPAM Act. The most common question I get is… “Before the Act comes into force, do I need to be sure I have some kind of consent before sending a commercial electronic messages to clients, even if they are already on…

Question sent in from a blog reader: “Will it be enough for inferred consent that the recipient is in the same business sector as the marketer?” Nice try – but the answer (in my opinion) is NO. Being in the same business sector will not be enough to infer consent unless there is additional conduct…

A blog visitor raised an interesting question that I thought would be of enough interest to contact the DIA about. I remember that in the Act it does provide the answer but I wanted a more basic guideline from the legal English contained within the NZ Anti-SPAM Act. The question is around the term “honoring…