Digital marketing is moving in a new direction. There are Ad Blockers, Ad Blocker Blockers, there’s ‘Human-Net’ and Add-vertising, the thirst for content and storytelling and are now are also CMOs (chief marketing officers).

With Apple’s iOS9 now supporting Ad Blockers it’s the high earners who are using them the most and of course they’re the consumers marketers aim to target.

Online users aged 18 – 24 use ad blockers and at least a third of Millennials are also blocking ads.

Apple’s recent announcement that it’s iOS9 supports Ad Blocking software came as a shock and caused immediate advertiser and publisher panic online.

While Ad Blockers are not new – Apple’s move is considered a game changer.

What is the future of Advertising? The use of smartphones, Ad blockers and social media is threatening mainstream websites dependent on ad revenue.

Most visitors also feel indignant when Ads just pop up without encouragement and eventually elect to frequent websites that offer less intrusion.