January is the month for implementing your email marketing plan for the year ahead. The core focus of an email marketing plan is to improve the eDM conversion rate i.e. get more clicks off your email marketing messages.
Self regulating hearts, Driverless Cars are two of the top 10 new technologies predicted to be released in 2015. In the smartphone market there the transparent phone, holographic phone and the Project Ara modular phone.
We have collated articles we have written recently on email marketing into a downloadable eBook for you.
The core areas of Business email marketing that can improve are: eDM and blog content, and eDM design so that’s what this eBook is all about.
WhatsApp’s Birthday is 5 years old this month. Why is it so popular and successful? Is it due to it’s no Adverts, no games, no gimmicks focus?
Do you have a ‘Welcome’ email set up? If not your business is missing out on creating a good first impression. In our earlier blog article – eDM Personalisation Tips – setting up a series of welcoming emails for new subscribers was a core topic.
In this blog article we focus on why you need to set up at least one well thought out ‘Hello From Us’ eDM that will be received by anyone joining your email marketing list.
Personalising your eDMs improves open and click statistics according to studies done by leading marketing companies.
MarketingSerpa is one business that works tirelessly at mining data to assist marketers. It justifiably presents itself as a ‘research institute’ so what has it found out on the use of personalisation in eDMs (email marketing messages) campaigns?
An earlier blog post introduced you to CRO (conversion rate optimisation) i.e. how to use user feedback and analytics to improve website conversions.
This blog post goes a step further honing in on how to boost your landing page conversions.
Google has a new service called Helpouts. It’s not entirely new – as it’s a service that has evolved through trial and error over the years. The latest version looks like it’s here to stay.
So what is Google Helpouts and what are the pros and cons of this service?
Is eDM and blog copy writing a skill you can learn? We believe it is, and also it’s a skill that can be honed with practice and ongoing review. Here are some straightforward rules you can follow to create eDM and newsletter copy that will impress your email subscribers.
SnapChat is is a photo messaging application used to share photos, videos add text and drawings. It is very popular with young people – so your children under 18 years, and young adults between 18 – 35 years will more than likely be using it.