The KISS approach to email marketing still reigns supreme in 2015. Email applications do have more bells and whistles now including tools to better manage the Inbox. Blocking images, and blocking email addresses are two new functions users have at their fingertips therefore email marketing messages (eDMs) need to adapt to thrive in 2015 and beyond.
The saying a picture is worth a thousand words is true enough. Now add audio and moving frames and you have a video and according to Dr James McQuivey of Forrester Research a video is worth 1.8 million words.
Wow if it was true your entire website, and all marketing collateral could be replaced with just one video – which is really not possible.
Catvertising is the use of cats in advertising. The first ever Cat Video was filmed by Thomas Edison titled Two Boxing Cats back in 1894. Since then our appetite for cat videos is insatiable.
Email as a marketing channel has got a lot of competition in 2015. Numerous social media networks, instant messaging, chat and discussion forums are all vying for the marketing dollar. So how are businesses measuring the success of email marketing in 2015 and why do Marketers still love it?
Inbound Marketing works continuously to fill a business’ pipeline with prospective customers and advocates. It’s role is to create awareness, interest and desire. There are three types of Inbound Marketing: Paid, Owned and Earned. Do you have all three working for your business today?
Have you heard of Contextual Marketing? It’s the future of marketing. Contextual Marketing is commonly known as a form of online advertising that serves up targeted ads based on search terms used and recent browser history. It is evolving as a strategy however that can be modified and businesses can use it in other channels e.g. email to create stronger relationships with their customers.
An interesting question – do you have email intelligence or more accurately do you have eDM marketing intelligence? What is it – you may well be asking yourself right now. Email Intelligence sums up how you use email marketing for your business.
What is the future of Advertising? The use of smartphones, Ad blockers and social media is threatening mainstream websites dependent on ad revenue.
Most visitors also feel indignant when Ads just pop up without encouragement and eventually elect to frequent websites that offer less intrusion.
The future of emails is incredibly bright with design features on the horizon that can turn an eDM into a landing page or microsite. The focus of eDM microsite design is to allow your eDM recipient to stay within their Inbox on their smartphone but still take the action your business desires – i.e. make a purchase.
Eating and watching TV is multitasking made easy but eating and watching a video on your iPhone not so…..until now.
The Chinese have come up with a way to slurp noodles and watch your smartphone at the same time with a iPhone noodle bowl.