Have you heard of Contextual Marketing? It’s the future of marketing. Contextual Marketing is commonly known as a form of online advertising that serves up targeted ads based on search terms used and recent browser history. It is evolving as a strategy however that can be modified and businesses can use it in other channels e.g. email to create stronger relationships with their customers.
An interesting question – do you have email intelligence or more accurately do you have eDM marketing intelligence? What is it – you may well be asking yourself right now. Email Intelligence sums up how you use email marketing for your business.
What is the future of Advertising? The use of smartphones, Ad blockers and social media is threatening mainstream websites dependent on ad revenue.
Most visitors also feel indignant when Ads just pop up without encouragement and eventually elect to frequent websites that offer less intrusion.
The future of emails is incredibly bright with design features on the horizon that can turn an eDM into a landing page or microsite. The focus of eDM microsite design is to allow your eDM recipient to stay within their Inbox on their smartphone but still take the action your business desires – i.e. make a purchase.
Eating and watching TV is multitasking made easy but eating and watching a video on your iPhone not so…..until now.
The Chinese have come up with a way to slurp noodles and watch your smartphone at the same time with a iPhone noodle bowl.
You may be wondering why your business needs to specifically email market Generation Xers. Well this generation is ‘all powerful’ yet it is known as ‘the forgotten generation’ due to being quickly pushed aside to get the ‘Millennials’.
In our last blog post we confirmed email is the preferred form of communication between business and customers. Even retail customers prefer email over face to face interaction. In this blog post we let you know how you can get Millennials and really probably almost everyone else to taken action off your marketing emails.
Email as a communication and marketing channel for business alive and well and the preferred choice by the ‘Millennials’. Millennials are people between 25 – 35 years of age.
Businesses already secure customers from email marketing so the greatest challenge is not what to say to get the business it’s how to say it to more people. Reaching more people to grow your email list takes ingenuity, motivation and reach.