Influencer marketing has been around for a while and we’ve all seen the paid celebrity product placement and posts in social media. While we know it’s not real we still react positively to it and hence celebs get paid handsomely for their posts etc. Small businesses can also use Influencers to grow their brand and sales and without needing a big budget to score a celeb or two.
Email is getting more popular and it’s on target to reach 246 Billion per day by 2019. That’s a lot of email.
Email is loved for its management and archiving capabilities. There is no replacement for it – yet. Instant messaging in mobile apps and social media has taken some of the load off email however that’s just been filled by all the communication once delivered by snail mail.
What didn’t the Trump campaign do well before they commenced their email marketing campaign? In our earlier post Expert Email Marketing Clinton Style the Clinton and Trump email campaigns were compared.
Email and Social Media produce better results for your business when they are working together.
Be the matchmaker in your business and nudge your email and social media marketing teams towards the same goal of working together on mutually beneficial initiatives so your business can achieve a higher ROI.
Three-quarters of New Zealanders regularly use a smartphone for email, social sites, on demand tv, net surfing etc. Even half of our retired folk are regularly using the device.
We love the Internet over scheduled TV and YouTube is most in demand. However while we’re all benefiting from being more connected it’s also stressing us out.
Does it take three or more touches to get a sale? For some sales it’s just one touch and this is called an impulsive sale and we all want a lot more of these sales.
However to achieve the impulsive sale a lot of work has already been done by your business, building it’s reputation and thus earning the trust of impulsive buyers.
Email’s ROI is still ahead of most offline and online channels according to Direct Marketing Assoc. Email’s ROI is twice as good as Social, Mobile, and Direct Mail and a third better than Search. However it’s a channel that needs nurturing. Your email list subscribers need regular communication from your business and on this blog and in our revised 2016 ebook we have tips on how to improve your communication. Plus here are more helpful tips to improve your rate of email conversion (opens and clicks).
Hillary Clinton made history this week by becoming the first female Presidential candidate for a major party and it’s largely thanks to her competent team including those responsible for email marketing – (check out our list of what we’ve learned from Hillary Clinton’s email marketing – later in this article).
Business email marketing in 2016 is alive and well and it remains the preferred communication channel for businesses worldwide. Use of email is actually growing in popularity contrary to what some would have you believe.
Email applications were quite basic not that long ago but that’s in the past. The growth in email use has seen tech firms invest more in their email applications adding more user friendly features.
Businesses reliance on email as a communications channel with customers, prospects and advocates is growing with it’s use expanding beyond the monthly newsletter. A recent Salesforce survey lists typical campaign types used by their customers. While most of their customers are located in America; here in New Zealand the types of email campaigns are growing too.