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Digital Marketing – What’s Next?

Digital marketing is moving in a new direction. There are Ad Blockers, Ad Blocker Blockers, there’s ‘Human-Net’ and Add-vertising, the thirst for content and storytelling and are now are also CMOs (chief marketing officers).



High Earners Using Ad-Blockers The Most

With Apple’s iOS9 now supporting Ad Blockers it’s the high earners who are using them the most and of course they’re the consumers marketers aim to target.

Online users aged 18 – 24 use ad blockers and at least a third of Millennials are also blocking ads.



Ad Blockers – What’s All The Fuss About?

Apple’s recent announcement that it’s iOS9 supports Ad Blocking software came as a shock and caused immediate advertiser and publisher panic online.

While Ad Blockers are not new – Apple’s move is considered a game changer.



New Zealand Email Conversion Is High

According to eMarketer New Zealand has outperformed other nations in APAC. Business email marketing achieves great results here.

Open and click rates in New Zealand are amongst the highest in the region and we also have a low unsubscribe rate. Australia also faired well while the less developed nations like India performed poorly.



Email Marketing in 2015 Tips

The KISS approach to email marketing still reigns supreme in 2015. Email applications do have more bells and whistles now including tools to better manage the Inbox. Blocking images, and blocking email addresses are two new functions users have at their fingertips therefore email marketing messages (eDMs) need to adapt to thrive in 2015 and beyond.


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Is A Video Worth 1.8 Million Words?

The saying a picture is worth a thousand words is true enough. Now add audio and moving frames and you have a video and according to Dr James McQuivey of Forrester Research a video is worth 1.8 million words.

Wow if it was true your entire website, and all marketing collateral could be replaced with just one video – which is really not possible.


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Catvertising – Use It

Catvertising is the use of cats in advertising. The first ever Cat Video was filmed by Thomas Edison titled Two Boxing Cats back in 1894. Since then our appetite for cat videos is insatiable.



What Is Email Still Good For?

Email as a marketing channel has got a lot of competition in 2015. Numerous social media networks, instant messaging, chat and discussion forums are all vying for the marketing dollar. So how are businesses measuring the success of email marketing in 2015 and why do Marketers still love it?



Inbound Marketing Turns Strangers Into Clients

Inbound Marketing works continuously to fill a business’ pipeline with prospective customers and advocates. It’s role is to create awareness, interest and desire. There are three types of Inbound Marketing: Paid, Owned and Earned. Do you have all three working for your business today?



Marketing, Not As You Know It

Have you heard of Contextual Marketing? It’s the future of marketing. Contextual Marketing is commonly known as a form of online advertising that serves up targeted ads based on search terms used and recent browser history. It is evolving as a strategy however that can be modified and businesses can use it in other channels e.g. email to create stronger relationships with their customers.


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