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Email & Landing Pages Need To Respond

According to our statistics New Zealanders are using their mobiles for email communication more often than they did last year. Mobile users are also clicking more links in email marketing messages that are responsive therefore we recommend a move to responsive design for linking webpages and also marketing emails. Responsive design in emails presents images…

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Steve Jobs Selling Rules Work For Email Marketing

It’s been 18 months since the death of Steve Jobs however his wisdom and greatness lives on. An article published in Newsweek a few days after Steve’s death provided Steve’s 10 Rules for selling. Some of these lessons also apply to email marketing – check them out….. 1. Never Stop Studying/Learning Know what works today…

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How We Can Grow Your Business Email List

Mobilize Mail’s clients are growing their email lists and business prospects with our CSN. To utilise our CSN,  your business email marketing messages and/or business blog articles are published on our active blogs and shared with our CSN network and this action increases the reach of your communication with a target audience. Mobilize Mail created…

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What Content Works in eDMs

“Drop the ball on your eDM content at your own peril” –  our words of wisdom for the week! Is it that time again already?  The pressure’s really on to get your monthly newsletter out to your recipients but you’ve got less time than usual to do it, so inevitably the quality of the newsletter…

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Relevant Content Builds Business Success

Businesses want their website and webpages ranked on the first page of google’s organic search results and there is no magic answer to achieve it. Online Search is still considered the top referring channel of visitors to websites and Google is the most popular search engine.  While this lasts the battle to outsmart Google’s ranking algorithms…

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How To Create A Winning eDM Campaign

A winning email marketing campaign requires careful planning. Our Jan 14 blog post Email Marketing Plan For 2014 provides the steps to get your business email marketing underway in 2014.  Now we are focusing on the planning of an actual eDM campaign. Planning and preparation is required for most things in life yet often it is…

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Email Marketing Plan For 2014

Email marketing plans are worthwhile as they can provide focus, measurement and motivation to achieve more in the year ahead. Before you jump into your Email Marketing Plan for 2014 we suggest you review your success over the past 12 months. Review Last 12 Months eDM Activity & Statistics Comparable statistics of similar eDM campaigns….

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Business Email Marketing in 2014 eBook

Kick start 2014 with Business email marketing tips from Mobilize Mail. Our Business Email Marketing in 2014 eBook has easy-to-read tips so you can change it up this year. Aim higher and achieve better results from your eDM campaigns. eDM Design and Content - what changes can you make to your eDMs  to achieve better results…

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GMail Downloads Images by Default

On the official Gmail blog Google have confirmed they are changing the way images in your emails are managed. From 12 December Google is rolling out their new image management improvement to the desktop and it is expected to be available on Gmail mobile apps early 2014. Gmail’s Management of Images – What It Means…

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More NZers Use Mobiles To View Emails

Since June 2013  our subscriber device statistics graphs have been busily plotting the use of mobile devices to open our clients eDM messages. We can confirm over that time  the use of mobile devices (tablets and smart phones) to open emails in New Zealand is increasing and is up to 40 percent now. Business email…

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