The swift switch to mobile use for all things online had WebSitePulse predicting Google will penalise websites that are not mobile friendly in the near future. Their prediction was back in July 2013.
Back in 2010, Mashable, the most popular news site for all things digital reported mobile web will take over from web use from the desktop and laptops by 2015 and they got it right!
Smarter businesses have fully embraced content marketing as their primary inbound marketing strategy and it’s delivering results. Content is King and it will remain forever so therefore it’s how important to know how to use it to fill your business pipeline.
Are you struggling to get your email marketing going in 2015? If you are, you’re probably not alone however relax, just by doing it at all you’re eighty percent on your way to success.
To kick start your email marketing communication today follow these tips starting with eDM content.
January is the month for implementing your email marketing plan for the year ahead. The core focus of an email marketing plan is to improve the eDM conversion rate i.e. get more clicks off your email marketing messages.
Self regulating hearts, Driverless Cars are two of the top 10 new technologies predicted to be released in 2015. In the smartphone market there the transparent phone, holographic phone and the Project Ara modular phone.
We have collated articles we have written recently on email marketing into a downloadable eBook for you.
The core areas of Business email marketing that can improve are: eDM and blog content, and eDM design so that’s what this eBook is all about.
WhatsApp’s Birthday is 5 years old this month. Why is it so popular and successful? Is it due to it’s no Adverts, no games, no gimmicks focus?
Do you have a ‘Welcome’ email set up? If not your business is missing out on creating a good first impression. In our earlier blog article – eDM Personalisation Tips – setting up a series of welcoming emails for new subscribers was a core topic.
In this blog article we focus on why you need to set up at least one well thought out ‘Hello From Us’ eDM that will be received by anyone joining your email marketing list.
Personalising your eDMs improves open and click statistics according to studies done by leading marketing companies.
MarketingSerpa is one business that works tirelessly at mining data to assist marketers. It justifiably presents itself as a ‘research institute’ so what has it found out on the use of personalisation in eDMs (email marketing messages) campaigns?