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Optimising Your Email Marketing Lists

When was the last time you looked at your email list? How active are your subscribers? We predict twenty percent of your email list subscribers are responsible for eighty percent of the opens and clicks in your email marketing campaigns.

Now is the time to formulate a plan to engage with more of subscribers on your business email list.

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Writing Articles For Your Blog Or A 3rd Party Site

Writing articles for 3rd party publisher sites and your blog can be a daunting process if you don’t know what you’re doing. The purpose of blogging and article submission to publisher sites has evolved quickly over time and it is now it is considered a fundamental part of marketing. The copy must be relevant and succinct and most of all “interesting”.

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Email Marketing Benchmark For 2016

In the coming weeks take time to reflect on your business email marketing in 2015.

Plan now to get more from your email marketing in 2016. Contact us to assist with you with your subscriber personalisation and email lists segmentation, we want your business to achieve higher conversion rates in the coming year.

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Is This Christmas Video Worth It’s 21M Views?

In an earlier blog article titled: Is a Video worth 1.8 million words? the value of video as a valuable marketing tool for business was reviewed. Videos that grab attention and have a clear message win over viewers and become viral.

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Digital Marketing – What’s Next?

Digital marketing is moving in a new direction. There are Ad Blockers, Ad Blocker Blockers, there’s ‘Human-Net’ and Add-vertising, the thirst for content and storytelling and are now are also CMOs (chief marketing officers).

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LEAP-TO-THE-FUTURE

High Earners Using Ad-Blockers The Most

With Apple’s iOS9 now supporting Ad Blockers it’s the high earners who are using them the most and of course they’re the consumers marketers aim to target.

Online users aged 18 – 24 use ad blockers and at least a third of Millennials are also blocking ads.

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Ad Blockers – What’s All The Fuss About?

Apple’s recent announcement that it’s iOS9 supports Ad Blocking software came as a shock and caused immediate advertiser and publisher panic online.

While Ad Blockers are not new – Apple’s move is considered a game changer.

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New Zealand Email Conversion Is High

According to eMarketer New Zealand has outperformed other nations in APAC. Business email marketing achieves great results here.

Open and click rates in New Zealand are amongst the highest in the region and we also have a low unsubscribe rate. Australia also faired well while the less developed nations like India performed poorly.

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Email Marketing in 2015 Tips

The KISS approach to email marketing still reigns supreme in 2015. Email applications do have more bells and whistles now including tools to better manage the Inbox. Blocking images, and blocking email addresses are two new functions users have at their fingertips therefore email marketing messages (eDMs) need to adapt to thrive in 2015 and beyond.

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Is A Video Worth 1.8 Million Words?

The saying a picture is worth a thousand words is true enough. Now add audio and moving frames and you have a video and according to Dr James McQuivey of Forrester Research a video is worth 1.8 million words.

Wow if it was true your entire website, and all marketing collateral could be replaced with just one video – which is really not possible.

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