Many website owners around the world were shocked this week when they noticed the page rank icon on their website showed ‘0/10’. Websites with page ranks of 4 or more often displayed their page rank to visitors however Google has now removed it from their tool bar feeds.
JJust this week we were reminded of how useful set and forget auto responder campaigns are for securing new business.
Auto Responder (AR) emails are not just the plain text email that is sent to a recipient straight after they’ve completed an action online, like a purchase, download or registration. Auto Responder campaigns can be your regular eDM – in full HTML with colour and images.
Quality content leads the way for SEO and content marketing also takes centre stage among digital marketing strategies.
Placement of well written articles on reputable third party websites is paramount for SEO and here’s why…..
What is the future of email? Will it exist and if so what will it look like and how will we use it?
“Email is more likely to be around in 10 years than Facebook, cable TV, Twitter, and other channels, according to consumers.”
When was the last time you looked at your email list? How active are your subscribers? We predict twenty percent of your email list subscribers are responsible for eighty percent of the opens and clicks in your email marketing campaigns.
Now is the time to formulate a plan to engage with more of subscribers on your business email list.
Writing articles for 3rd party publisher sites and your blog can be a daunting process if you don’t know what you’re doing. The purpose of blogging and article submission to publisher sites has evolved quickly over time and it is now it is considered a fundamental part of marketing. The copy must be relevant and succinct and most of all “interesting”.
In the coming weeks take time to reflect on your business email marketing in 2015.
Plan now to get more from your email marketing in 2016. Contact us to assist with you with your subscriber personalisation and email lists segmentation, we want your business to achieve higher conversion rates in the coming year.
In an earlier blog article titled: Is a Video worth 1.8 million words? the value of video as a valuable marketing tool for business was reviewed. Videos that grab attention and have a clear message win over viewers and become viral.
Digital marketing is moving in a new direction. There are Ad Blockers, Ad Blocker Blockers, there’s ‘Human-Net’ and Add-vertising, the thirst for content and storytelling and are now are also CMOs (chief marketing officers).
With Apple’s iOS9 now supporting Ad Blockers it’s the high earners who are using them the most and of course they’re the consumers marketers aim to target.
Online users aged 18 – 24 use ad blockers and at least a third of Millennials are also blocking ads.