Does it take three or more touches to get a sale? For some sales it’s just one touch and this is called an impulsive sale and we all want a lot more of these sales.

However to achieve the impulsive sale a lot of work has already been done by your business, building it’s reputation and thus earning the trust of impulsive buyers.

Catvertising is the use of cats in advertising. The first ever Cat Video was filmed by Thomas Edison titled Two Boxing Cats back in 1894. Since then our appetite for cat videos is insatiable.

What is the future of Advertising? The use of smartphones, Ad blockers and social media is threatening mainstream websites dependent on ad revenue.

Most visitors also feel indignant when Ads just pop up without encouragement and eventually elect to frequent websites that offer less intrusion.