Inbound Marketing works continuously to fill a business’ pipeline with prospective customers and advocates. It’s role is to create awareness, interest and desire. There are three types of Inbound Marketing: Paid, Owned and Earned. Do you have all three working for your business today?

New Zealand businesses have adopted inbound marketing but how do they know if it is really working for them?  What can they do to get better results?  If we target the three inbound marketing types simultaneously – optimum results are mostly likely the outcome. Inbound Marketing Types Explained – Paid, Owned and Earned Paid  =…

Landing pages are the webpages your email recipients land on when they click links in your eDMs (email marketing messages). These pages are key to your business email marketing success.  What pages are your eDM recipients landing on?  And what action are they taking next? When you use landing pages properly you’ll be armed with…

Right now most businesses are fully aware that we are still deep in a recession that shows no sign of abating anytime soon. In order to survive businesses must reduce costs and partner with professionals that can provide smart and innovative solutions to help with the pipeline.