Sender reputation is the most important asset you can have as an email marketer. Below are our tips on how to maintain your sender reputation, and avoid being consigned to your reader’s spam folder. And there’s a special kind of SPAM hell for the worst offenders – ending up on ISP blacklists.

Sharing information with family, friends and clients has never been easier. Thanks to email and social networking sites, using the Internet to share information is now the first port of call for most adults in the US. But what do you think is the most popular platform, email or social networking sites?

CTOR (Click to Open Rate) = the ratio of unique clicks as a percentage of unique opens (unique views). Are you reviewing your CTOR each time you mail out? If not we recommend you do. The CTOR statistic is presented on your ADMIN Homepage (the page you see after you have logged into your account)….

Don’t expect magic results from advertising on the web – its high measurability also quickly exposes what works and what doesn’t. But target the right strategies and you will turn clicks into dollars. As an advertiser, here are some things to consider when executing your next online campaign: Online planning and objectives Do you have…

Successfully marketing and selling to business requires a specialised set of skills and strategies. Simply applying consumer sales strategies in the business-to-business (B2B) context will not produce results. Because small and medium sized business owners and managers are generally incredibly busy and cost-conscious, a poorly tailored marketing message or ill informed sales pitch will quickly…

Using certain words in your marketing material during the RWC 2011 could cost you dearly! Our Kiwi readers will be well aware that the Rugby World Cup is being held in New Zealand from 9 September through to 23 October 2011.

Have your recent email campaigns been effective? What measure do you apply to work out how successful a campaign has been? Most of us stick like glue to our email statistics reports for days after an email campaign is sent, watching the open and click rates climb.

In Asia Pacific 65% said they were more likely to buy a product after receiving a marketing email. Wow! That is a huge result for the advocates of email marketing, and a reminder to anyone not on board to get started with email marketing immediately. Globally the result was also impressive with nearly 6 out…

Alan Rusbridger of the Sunday Star Times reported yesterday the top 10 communications milestones for the decade. The list is extraordinary – and we now can not live without these technologies here are a few of them… In the No.1 position is: GOOGLE – “In 2002 Google did not have a business plan….four years later…

Continuing on from “Create Professional Content for Your Business Emails” in this part we will cover the science of email subject lines, sender address and personalisation. Subject Line & Senders Detail There is no simple template to follow to ensure higher response to your emails however we can offer you some wisdom below when looking…