Some businesses are falling into the trap of just using social media to share their digital marketing campaigns.

Marketers have either forgotten the ‘tried and true’ channel “email” or they’ve fallen into the trap of believing email no longer works. This is a big mistake – email marketing remains the best channel for communication, conversion (clicking of links within the eDM) and engagement (taking further action once they’re where you want them to be – on your website or landing page).

Businesses tend to use the digital marketing strategies they understand and have confidence in while ignoring the rest. Reading articles on digital marketing may not change what your business is doing immediately however when the time is right more knowledge on what is available will be useful.

Digital marketing is moving in a new direction. There are Ad Blockers, Ad Blocker Blockers, there’s ‘Human-Net’ and Add-vertising, the thirst for content and storytelling and are now are also CMOs (chief marketing officers).