Depending on your eDM (email marketing) activity your business email list may lose up to 10 percent of subscribers every year. How so? All Business Email marketing in New Zealand needs to comply with the Unsolicited Electronic Messages Act 2007 (The Act). A vital component of the Act is the honouring unsubscribe requests. Any business…
Auto Messages or ARs as they are commonly known can achieve a lot for businesses but they are infrequently used and we have a theory as to why that we will share with you in this blog post. Mobilize Mail’s new ESP system called MMAPP3 has a nifty feature that allows you to turn your…
As an email marketer, knowing what your clients get up to once they receive your email is integral to the success of your campaigns.
If you don’t know what they do online, how can you know what they want from you and how can you target your content to their needs.
There is a lot of talk these days of the importance of email “sender reputation” especially for your New Zealand Business. The good news is the reputation of the sender can be enhanced and using an Email Service Provider (ESP) to deliver your bulk email is step in the right direction to improving your ‘sender…